The friendly ride-sharing alternative to Uber
Lyft, headquartered in San Francisco, CA, is a leading ride-sharing company focused on improving transportation experiences in the U.S. and Canada. With over 100 million rides completed and $4.9 billion raised in funding, Lyft aims to provide a more reliable and environmentally friendly alternative ...
Lyft offers a comprehensive benefits package including unlimited paid time off for salaried employees, 15 days PTO for hourly team members, and 18 wee...
Lyft fosters a culture focused on reliability and friendliness, positioning itself as a greener alternative to Uber. The company emphasizes local oper...
Lyft • New York Office
Lyft is seeking a Senior Product Manager for Growth in their Ads division to identify and unlock new monetization opportunities. You'll work with data-driven strategies and rapid experimentation to drive revenue growth. This role requires strong analytical skills and experience in product management.
You have 5+ years of experience in product management, particularly in growth or monetization strategies — you've successfully led product initiatives from concept to launch, demonstrating your ability to navigate ambiguity and drive results. Your analytical mindset allows you to transform data-driven hypotheses into actionable strategies that generate revenue. You thrive in collaborative environments, working closely with cross-functional teams to innovate and optimize product offerings.
You possess a strong understanding of user behavior and market trends — your experience in conducting user research and A/B testing has equipped you with the skills to validate product ideas and iterate based on feedback. You are comfortable with data analysis tools and can leverage insights to inform product decisions. Your entrepreneurial spirit drives you to seek out new opportunities and challenge the status quo.
Experience in the advertising or mobility sectors is a plus, as it provides you with a unique perspective on how to connect brands with consumers effectively. Familiarity with rapid prototyping and MVP development will enhance your ability to test and validate new product concepts quickly. You are also adept at stakeholder management, ensuring that all voices are heard and aligned towards common goals.
As the Senior Product Manager for Lyft Ads, you will pioneer new advertising opportunities by analyzing Lyft's ecosystem to identify untapped monetization potential. You will develop data-driven hypotheses for greenfield ad products and transform emerging patterns into actionable growth strategies. Your role will involve leading through experimentation by designing and executing rapid testing frameworks to validate or disprove hypotheses, building MVPs and prototypes to test advertiser demand and user acceptance, and iterating quickly based on results.
You will collaborate with data science and engineering teams to build full-stack solutions that deliver measurable value for both advertisers and Lyft. Your responsibilities will include defining success metrics, tracking performance, and communicating insights to stakeholders. You will also play a key role in shaping the product roadmap and prioritizing initiatives that align with business objectives.
Lyft is committed to fostering a diverse and inclusive work environment where all team members can thrive. We offer competitive compensation, including a salary range of $148,000 - $185,000, not inclusive of potential equity offerings, bonuses, or benefits. You will have the opportunity to work in a dynamic team that values innovation and collaboration, contributing to the growth of the world's largest mobility advertising network. Join us in making a meaningful impact on how brands connect with consumers throughout their transportation journeys.
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