Performance Marketing Lead

Who you are

You have a proven track record in performance marketing, with at least 5 years of experience in developing and executing successful marketing strategies. Your expertise in digital marketing channels, particularly Google Ads and Facebook Ads, has enabled you to drive significant customer acquisition and engagement. You are data-driven, using analytics tools like Google Analytics to inform your decisions and optimize campaigns for maximum impact. You thrive in a collaborative environment, working closely with cross-functional teams to align marketing efforts with business objectives. You possess strong leadership skills, guiding your team to achieve ambitious growth targets while fostering a culture of innovation and accountability.

Desirable

Experience in the fintech sector is a plus, as is familiarity with marketing automation tools and CRM systems. You are comfortable with A/B testing and other experimental methodologies to refine marketing tactics and improve conversion rates. A background in managing budgets and forecasting ROI will set you apart as a candidate.

What you'll do

As the Performance Marketing Lead at Tide, you will own the marketing strategy for the German market, focusing on attracting new business bank account customers. You will develop comprehensive marketing plans that encompass various digital channels, ensuring alignment with Tide's overall growth objectives. Your role will involve analyzing market trends and customer insights to identify opportunities for expansion and engagement. You will lead a team of marketing professionals, providing guidance and support to execute campaigns effectively. You will monitor and report on campaign performance, using data to drive continuous improvement and optimize marketing spend. Collaboration with product and sales teams will be essential to ensure that marketing initiatives resonate with target audiences and drive conversions. You will also stay abreast of industry developments and competitor activities to inform strategic decisions and maintain Tide's competitive edge.

What we offer

At Tide, we believe in empowering our employees to make a difference. You will be part of a diverse and inclusive team that values innovation and creativity. We offer competitive compensation and benefits, including opportunities for professional development and career advancement. You will have the chance to work in a dynamic environment where your contributions directly impact the growth of our business and the success of our customers. Join us in transforming the small business banking market and making a meaningful difference for SMEs across Germany and beyond.