The CRM platform for growth-focused B2C brands
Klaviyo, headquartered in Boston, MA, is a leading CRM platform specifically designed for B2C brands. With over 100,000 customers, including notable names like Uncommon Goods and Chubbies, Klaviyo integrates marketing automation, analytics, and customer service into a single solution. The company ha...
Klaviyo offers a comprehensive benefits package including private medical insurance, an employee stock purchase plan, company equity, generous parenta...
Klaviyo fosters a data-driven culture that emphasizes the integration of analytics and messaging to empower eCommerce brands. The company values innov...
Klaviyo • San Francisco, CA
Klaviyo is seeking a Senior Director of GTM Strategy and Planning to drive growth across product lines and customer segments. You'll collaborate with senior leaders in various departments to define and operationalize the GTM vision. This role requires a deep understanding of high-velocity SaaS business models.
You have a proven track record of leading strategic initiatives in a high-growth environment, ideally within the SaaS industry. Your experience spans over 10 years in roles that required a blend of strategic thinking and operational excellence, allowing you to navigate complex business landscapes effectively. You possess strong analytical skills and can translate data into actionable insights that drive decision-making. Your leadership style fosters collaboration across teams, ensuring alignment on strategic priorities and execution. You are comfortable working with senior executives and can prepare materials for board meetings that clearly communicate strategic objectives and progress. You understand the nuances of the customer lifecycle and are adept at developing strategies that enhance customer acquisition and retention.
Experience in a similar role within a tech company is a plus, as is familiarity with various customer segments and global markets. A background in marketing or sales operations would also be beneficial, as it complements the GTM strategy focus of this position. You are a proactive problem solver who thrives in dynamic environments and can adapt strategies based on market feedback and performance metrics.
In this role, you will lead the development of Klaviyo's integrated GTM strategy, ensuring that all teams are aligned and working towards common goals. You will collaborate closely with senior leaders in Sales, Marketing, Customer Success, Product, and Finance to operationalize the GTM vision at scale. Your responsibilities will include defining key performance indicators for GTM initiatives and tracking progress rigorously to ensure accountability across the organization. You will also play a crucial role in preparing materials for board meetings, translating strategic priorities into clear execution plans. As you drive the company's operating cadence, you will ensure that strategic priorities are communicated effectively and that teams are equipped to execute on their objectives. Your insights will help shape the company's approach to market expansion and customer engagement, ultimately contributing to Klaviyo's growth trajectory.
Klaviyo offers a collaborative and inclusive work environment where diverse perspectives are valued. You will have the opportunity to work with a talented team dedicated to empowering creators and driving innovation in the SaaS space. We provide competitive compensation packages, including benefits that support your well-being and professional development. Join us in our mission to help businesses grow and succeed through effective go-to-market strategies.
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