Principal Product Marketing Manager

Who you are

You have a proven track record in product marketing, with extensive experience in leading high-impact initiatives that resonate with consumers. Your strategic mindset allows you to craft compelling narratives that drive engagement and growth. You thrive in environments where you can operate independently, managing ambiguity with clarity and confidence. You understand the importance of aligning business objectives with user needs, and you excel at translating these into actionable marketing strategies. Your ability to mobilize cross-functional teams ensures that product launches are not just supported but owned by you, leading to measurable outcomes.

Desirable

Experience in the nonprofit sector or with community-driven platforms is a plus, as it aligns with GoFundMe's mission of helping others. Familiarity with digital marketing tools and analytics will enhance your ability to define and operationalize audience segments effectively.

What you'll do

In this role, you will lead the development and execution of comprehensive go-to-market strategies, from planning and stakeholder alignment through asset creation and activation. You will be responsible for optimizing and scaling marketing efforts while reporting on their effectiveness and iterating based on insights. Your work will directly impact user adoption and engagement across the GoFundMe platform, helping to drive critical social change. You will collaborate closely with product teams to ensure that marketing strategies align with product development and user feedback. Your leadership will be crucial in shaping the future of GoFundMe's consumer offerings, ensuring that they meet the needs of our community.

What we offer

GoFundMe offers a collaborative and mission-driven work environment where you can make a real difference in people's lives. You will have the opportunity to work with a passionate team dedicated to helping others. We provide flexible working arrangements, including an in-office requirement of 2-3 times a week in San Francisco, allowing you to balance your professional and personal life effectively. Our culture encourages innovation and creativity, and we support your professional growth through ongoing training and development opportunities. Join us in our mission to empower individuals and nonprofits to create positive change in their communities.