Sr. Director, Brand Marketing

Who you are

You are a visionary leader with extensive experience in brand marketing, capable of driving significant brand transformations. With a strong background in creative leadership, you understand how to translate strategic goals into actionable marketing initiatives that resonate with consumers. You have a proven track record of building and leading teams, fostering collaboration, and achieving high-impact results. Your ability to think strategically while also being hands-on in creative development sets you apart. You are performance-minded and understand the importance of metrics in evaluating brand success. You are passionate about creating a modern and differentiated brand that stands out in the financial services sector.

Desirable

Experience in leading brand marketing initiatives within the financial services industry is a plus. Familiarity with digital marketing channels and performance metrics will enhance your ability to drive brand growth. A background in creative development and messaging architecture will be beneficial in this role.

What you'll do

In this role, you will lead the evolution of LendingTree's brand identity, ensuring it aligns with the company's mission to be the best place for consumers to shop for financial services. You will architect a comprehensive brand platform that includes a clear brand promise, narrative, and value proposition. Your responsibilities will include driving brand transformation by evolving the visual identity and voice of the brand, ensuring consistency across all touchpoints. You will develop unified messaging architectures that support both brand storytelling and performance outcomes across various channels, including paid media and product surfaces. Collaborating closely with Product and UX teams, you will embed brand principles into product development, ensuring a cohesive brand experience for users. You will also leverage agency partners to achieve early wins while building a scalable brand marketing capability.

What we offer

LendingTree offers a competitive salary and benefits package, including medical, dental, and vision insurance, as well as 401(k) matching. You will have the opportunity to work in a dynamic environment where your contributions will directly impact the company's growth and brand perception. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage you to apply even if your experience doesn't match every requirement, as we value curiosity and a growth mindset.