Director of Performance Marketing (Remote)

Who you are

You have over 5 years of experience in performance marketing, with a strong focus on paid media strategies that drive scalable growth and ROI. Your expertise in managing large budgets has equipped you with the skills to optimize marketing campaigns effectively. You are adept at leading high-performing teams and collaborating with agency partners to achieve marketing goals.

You possess a deep understanding of modern measurement frameworks, including Marketing Mix Modeling (MMM), attribution, and incrementality testing. This knowledge allows you to make data-driven decisions that unlock growth opportunities. Your analytical mindset helps you forecast and report on channel performance, ensuring that marketing efforts are aligned with business objectives.

You are passionate about mental health and understand the importance of marketing in the healthcare sector. Your commitment to creating a positive impact resonates with Rula's mission to treat the whole person and empower individuals in their mental health journey. You thrive in a remote-first environment and are comfortable working across various U.S. states.

Desirable

Experience in the healthcare industry is a plus, as it provides you with insights into the unique challenges and opportunities in marketing mental health services. Familiarity with digital marketing tools and platforms will enhance your ability to drive effective campaigns.

What you'll do

As the Director of Performance Marketing at Rula, you will lead the strategy for paid media and performance marketing across the entire direct-to-consumer (DTC) funnel. Your primary responsibility will be to drive scalable growth while maintaining a strong ROI discipline across a nine-figure budget. You will build and lead a high-performing marketing team, ensuring that each member is equipped to contribute to the overall success of the marketing initiatives.

You will partner closely with analytics teams to implement modern measurement and experimentation frameworks. This includes utilizing Marketing Mix Modeling (MMM) to assess the effectiveness of various marketing channels and making informed decisions based on data insights. Your role will involve planning, forecasting, and reporting on channel performance, allowing you to scale patient starts efficiently.

Continuous testing will be a key aspect of your role, as you will experiment with creative strategies, targeting options, bidding techniques, and new marketing channels. You will oversee performance and brand paid media programs, ensuring that they align with Rula's mission and values.

Collaboration will be essential, as you will work with cross-functional teams to ensure that marketing efforts are integrated with overall business strategies. You will also participate in initiatives that celebrate employee identity and foster a sense of community within the organization.

What we offer

Rula is committed to creating a supportive and inclusive work environment. As a remote-first company, we offer flexibility in work arrangements, allowing you to thrive in your role while balancing personal commitments. We believe in the importance of diversity, equity, and inclusion, and we strive to create a culture where all employees feel safe, seen, heard, and valued.

You will have the opportunity to make a meaningful impact in the mental healthcare space, contributing to a mission that prioritizes the well-being of individuals. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

Join us in our mission to transform mental health care and empower individuals to take charge of their mental health. Together, we can create a world where mental health is embraced as an integral part of overall well-being.