Senior Product Marketing Manager

Who you are

You have a strong background in product marketing, ideally with 5+ years of experience in a fast-paced, product-led environment. Your entrepreneurial mindset allows you to navigate complex stakeholder relationships while focusing on user needs. You understand the importance of data-driven decision-making and can translate insights into actionable marketing strategies. You thrive in collaborative settings, working closely with product teams to ensure marketing is integrated into the development process. Your experience in the health and fitness industry is a plus, as it helps you understand the unique challenges and opportunities in this space. You are passionate about building user-centric products and have a track record of successful marketing campaigns that resonate with diverse audiences.

Desirable

Experience with AI-powered products or digital health solutions would be beneficial. Familiarity with analytics tools and methodologies will help you excel in this role. A background in user research and understanding user behavior will enhance your ability to create compelling marketing narratives. You are comfortable working in a diverse team and appreciate the value of different perspectives in driving innovation.

What you'll do

In this role, you will be responsible for defining and implementing the product marketing strategy for Flo Health. You will collaborate with product teams to ensure that marketing insights are integrated into the product development lifecycle. Your focus will be on understanding user needs and translating them into effective marketing campaigns that drive user acquisition and retention. You will analyze market trends and user feedback to refine product positioning and messaging. Additionally, you will work closely with analytics teams to measure the impact of marketing initiatives and adjust strategies accordingly. Your role will involve engaging with various stakeholders to align marketing efforts with overall business objectives. You will also contribute to the development of marketing materials that effectively communicate the value of Flo's offerings to potential users.

What we offer

Flo Health provides a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team dedicated to improving female health through technology. The company offers competitive compensation and a range of benefits, including health and wellness perks. You will be part of a mission-driven organization that values diversity, equity, and inclusion, ensuring that all voices are heard and respected. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds to contribute to our success.