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Groupon, headquartered in Chicago, Illinois, connects consumers with local businesses through its platform, offering over 300,000 deals across various categories including travel, dining, and entertainment. Founded in 2008, Groupon has served millions of customers and employs approximately 3,000 peo...
Groupon offers competitive salaries, stock options, flexible PTO, and a remote work policy to support work-life balance. Employees also benefit from w...
Groupon fosters a culture of innovation and customer-centricity, encouraging employees to explore new ideas and solutions to enhance user experiences....
Groupon • Valencia
Groupon is seeking a Display/Paid Social Lead to oversee their global paid social strategy and manage a team. You'll work with significant budgets across platforms like Meta and TikTok, focusing on performance and creative testing.
You have a proven track record in performance marketing, particularly in managing large budgets and driving results through paid social channels. With at least 5 years of experience, you understand the intricacies of platforms like Meta, Criteo, and TikTok, and you thrive in a fast-paced environment where you can take ownership of your projects. You are data-driven and have a knack for elevating strategies that lead to measurable outcomes. Your leadership skills shine as you guide a team of marketers, fostering a culture of innovation and accountability. You are comfortable with AI-enabled tools and are eager to integrate them into daily workflows to enhance performance.
Experience with creative testing and optimization is a plus, as is familiarity with analytics tools that help track and improve campaign performance. You are adaptable and can pivot strategies based on real-time data insights, ensuring that your team remains agile in a competitive landscape.
In this role, you will own the strategy for Groupon's global paid social initiatives, leading a team of five marketers. You will be responsible for managing monthly budgets exceeding $1M, ensuring that all campaigns align with the company's performance goals. Your focus will be on driving Gross Profit while adhering to Return on Ad Spend (ROAS) guardrails. You will implement and oversee creative testing processes, pushing the boundaries of what is possible in paid social marketing. Collaboration with cross-functional teams will be key as you work closely with creative, analytics, and product teams to ensure cohesive messaging and branding across all platforms. You will also be tasked with bringing AI-enabled execution into your team's daily workflows, enhancing efficiency and effectiveness in campaign management.
Groupon provides a unique opportunity to make a significant impact in a company that values innovation and results. You will be part of a culture that encourages risk-taking and celebrates success, allowing you to grow both personally and professionally. The hybrid work setup offers flexibility, enabling you to balance your work and personal life effectively. Additionally, you will have access to resources and support that empower you to lead your team successfully and drive meaningful change within the organization.
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