Empowering data storytelling for everyone
Flourish is a data visualization and storytelling platform headquartered in London, UK, empowering users to create high-end visualizations without coding. Trusted by major clients like the BBC, Goldman Sachs, and Amnesty International, Flourish is at the forefront of the growing demand for data stor...
Flourish offers equity options, flexible hours, and a unique Vibe & Thrive allowance for personal education and wellbeing. Employees enjoy a flexible ...
Flourish fosters a creative culture that values work-life balance and encourages employees to thrive personally and professionally. The company emphas...
Flourish • New York
Flourish is seeking a Head of Marketing Analytics to lead the data function for the marketing team. You'll focus on data-driven decision-making and utilize tools like Google Analytics and SQL. This role requires a strong background in marketing analytics and leadership experience.
You are a data-focused leader with a passion for analytics and a vision for growth. With a strong background in marketing analytics, you thrive on digging into the details while also stepping back to see the bigger picture. You have experience building and owning data functions, and you enjoy proactively asking big questions and diving into the answers. Your expertise lies in martech systems and standard reporting/BI tools, and you are comfortable living in the numbers rather than just the creative aspects of marketing. You believe in the power of testing and data-driven decision-making to drive marketing success.
Experience with advanced analytics tools and methodologies is a plus. Familiarity with financial services or technology sectors will help you understand the unique challenges and opportunities in this space. A collaborative mindset and the ability to communicate insights effectively to various stakeholders will set you apart.
In this role, you will lead the marketing analytics function at Flourish, guiding the team from basic visibility to becoming a growth engine. You will develop and implement analytics strategies that provide actionable insights to drive marketing performance. Collaborating closely with cross-functional teams, you will ensure that data informs every marketing decision, from campaign planning to execution. You will oversee the integration of analytics tools and ensure that the marketing team has access to the data they need to succeed. Your leadership will foster a culture of experimentation and continuous improvement, encouraging the team to test hypotheses and learn from results. You will also be responsible for reporting on key performance indicators and presenting findings to senior leadership, helping to shape the overall marketing strategy.
Flourish offers a competitive salary range of $152,100 - $199,600, along with bonus and incentive opportunities. You will be part of a small, highly-collaborative, and rapidly-growing startup environment, backed by the stability of a Fortune 500 company. We value equitable pay and provide benefits that support the well-being of our employees. Join us in our mission to help financial advisors serve their clients better through innovative technology and data-driven insights.
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