Marketing Automation Manager

The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business. We are searching for a Marketing Automation Manager to play a pivotal role in elevating our marketing automation practice. This individual will be responsible for analyzing, optimizing, and executing our digital marketing channel and customer journeys to improve effectiveness across our portfolio. This individual will also identify and execute upon opportunities to expand our channel footprint and capabilities leveraging internal and third party technology. We are seeking an analytically-driven marketer with demonstrated communication skills and business acumen. The Marketing Automation Manager will be committed to performance marketing, the customer experience, and driving measurable results at a large scale. As an expert in digital marketing and marketing automation, you will shape our global approach and the scaled impact of our channels used to launch, optimize, and scale cross-channel customer journeys.