Amazon is seeking a high-judgment, well-organized, self-motivated, and creative digital communicator to manage news-focused social media.
The Global Social Media team, within Amazon’s communications org, oversees dozens of Amazon social accounts across the world on Instagram, Facebook, X, TikTok, and LinkedIn. This role, based on the North America team, plays a pivotal editorial function—overseeing the coordination of timely news, prioritizing content, and managing the social media execution of Amazon’s highest-profile news, announcements, and narratives.
As a Social Media Manager, you’ll plan and execute engaging and informative social content to strengthen Amazon’s reputation by communicating our top business priorities and real-time news. You'll also lead editorial planning and coordination, working closely with internal and external stakeholders to identify upcoming news moments and develop that into social-first content. You should also have strong familiarity with AI tools—and be excited about how you can use them to help with identifying trends, creating content, analyzing performance, and streamlining work.
This position is based in either Seattle, WA, or New York, NY.
As a successful candidate, you'll have a proven track record of rolling up your sleeves to strategize and execute bar-raising social content with an emphasis on news and on-camera storytelling. You should live and breathe social, with deep familiarity across content formats (text-only, photos, short- and long-form video, animations, memes, etc.) and tactics (creators/influencers, partnerships, community management, issues management, etc.). You should be editorially sharp, strategically driven, goal-oriented, and comfortable in a fast-paced environment. This is a role that requires both strong creative instincts and analytical rigor—on a team that works hard, moves quickly, and has fun.
Key job responsibilities
- Editorial Leadership: Coordinate and apply an editorial lens to news-focused content across the team—vetting ideas, maintaining calendars, reviewing copy for accuracy and tone, and ensuring consistent, high-quality news output.
- Content Ownership: Conceptualize and execute best-in-class social content using a range of formats and tactics, driven by customer obsession, audience insights, social trends, and the public environment.
- Content Strategy: Ensure Amazon’s social content supports business goals in a creative, socially native way.
- AI-Enhanced Workflows: Use generative AI tools to support copy development, trend analysis, content ideation, and data analysis.
- Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Use these insights to refine and improve content performance against set benchmarks.
- Platform Expertise: Stay on top of evolving trends and features across all major social media platforms, tailoring content to maximize performance by platform.
- Tactical Execution: Utilize creators, partnerships, collaborations, and other creative tactics to extend reach and achieve business goals.
- Advice and Learning: Leverage expertise to help other teams and partners understand social’s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.- 3+ years of professional non-internship marketing experience
- Experience working in large organizations with multiple teams and business lines.
- Experience with features, trends, and developments across platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.
- Experience with social media content management, scheduling, and listening tools such as Sprinklr or Brandwatch.
- Experience using social analytics tools and leveraging data/insights to inform content development.
- Experience using AI tools (e.g., Claude, Nova, ChatGPT, Midjourney, Adobe Firefly, Runway, etc.) to enhance workflow and content development.
- Experience using design and video editing software, including CapCut, Canva, Adobe Creative Suite, and native social tools.
- Exceptional verbal and written communication skills.
- Bachelor’s degree or equivalent.- Experience working in journalism or a newsroom environment.
- Bachelor’s degree in a related field such as communications, journalism, or digital media.
- Experience managing creative or social agencies.
- Demonstrated success in managing real-time social media coverage of live or breaking news events.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
