Product Marketing Lead

About Us

We’re a fast-growing Series B SaaS company revolutionising tax compliance through technology. With global customers ranging from digital platforms to large enterprises, our mission is to simplify tax for digital businesses everywhere. Our products span real-time tax calculation, e-invoicing, reporting, and validation, with an API-first, developer-friendly approach.

We’re building a world-class team to match our ambitions—and product marketing is at the heart of how we bring our story to market.

As Product Marketing Lead, you will own the positioning, messaging, and go-to-market strategy for our suite of tax technology products. You will sit at the center of Product, Sales, and Marketing, acting as the connective tissue that turns complex regulatory requirements and product capabilities into clear, compelling value for our customers.

You will work closely with Product Management to gain a deep understanding of our roadmap, customer problems, and differentiators, and to identify the most compelling stories to tell at each stage of the product lifecycle. From there, you will shape how those stories are expressed across launches, sales motions, campaigns, and product education.

This is a highly hands-on role. You will create and own core product messaging and narrative frameworks, develop product content and collateral, including pitch decks, one-pagers, solution briefs, case studies, and website copy, and ensure consistent messaging across all customer touchpoints. You will also enable our commercial teams with the tools, training, and insights they need to confidently position our products and win deals.

This role reports to the VP of Global Marketing and partners closely with Product Management, Revenue, and Customer Success teams across EMEA and the Americas. It offers high visibility, significant ownership, and the opportunity to shape how our products are understood and adopted globally.

Key Responsibilities

1. Positioning & Messaging

• Develop and iterate clear, differentiated positioning and messaging for each product line and segment.

• Turn complex tax and regulatory concepts into compelling value propositions tailored to specific buyer personas.

2. Go-to-Market Strategy

• Partner with Product and Revenue teams to plan and execute new product launches and feature releases.

• Own launch readiness, internal enablement, external communications, and performance tracking.

3. Sales Enablement

• Equip the sales and customer success teams with pitch decks, battle cards, case studies, objection handling, and competitive insights.

4. Market Intelligence

• Monitor competitive landscape, market trends, and customer feedback to inform messaging, positioning, and product strategy.

• Conduct customer interviews and collaborate with research and insights functions.

5. Customer Advocacy & Content

• Collaborate with content marketing and demand generation to produce product-led content such as webinars, webpages/blogs, and social media.

Ideal Candidate Profile

• 7+ years of experience in B2B product marketing, preferably in SaaS, fintech, tax, or developer platforms.

• Strong strategic thinking and storytelling skills.

• Experience with go-to-market for technical products and/or regulated industries.

• Excellent written and verbal communication skills.

• Highly collaborative, proactive, and comfortable in a fast-paced, high-growth environment.

• Familiarity with marketing to technical and non-technical personas, including finance, tax, operations, and engineering.

• Experience working in a scale-up or in cross-regional/global contexts.

• Bonus: An eye for visual design to create and/or feedback on highly visual product collateral (e.g. decks, 1-pagers, etc.)

Equal Opportunity Statement

At Fonoa, we seek candidates from a wide range of backgrounds and perspectives, and we are proud to be an equal opportunity employer. We consider qualified applicants for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected status.

Fonoa is committed to fostering an inclusive and accessible workplace where everyone has the opportunity to thrive. We also strive to provide an accessible and welcoming experience for all job seekers, including individuals with disabilities.

If you require a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, please contact us at (people-ops@fonoa.com) and describe the specific accommodation needed due to a disability-related limitation.

Examples of reasonable accommodations include, but are not limited to:

• Receiving application materials in an alternate format

• Conducting interviews in an accessible location

• Being accompanied by a service animal

• Having a sign language interpreter present during interviews

We respond to accommodation requests within three business days. Please note that non-disability-related inquiries, such as application status follow-ups, may not receive a response through this channel.

Fonoa will not discharge or otherwise discriminate against employees or applicants for discussing or disclosing their own pay or the pay of another employee or applicant. However, employees who have access to compensation information as part of their essential job functions may not disclose this information to others who do not have access, unless it is:

• In response to a formal complaint or charge

• In furtherance of an investigation, proceeding, hearing, or legal action

• Consistent with Fonoa’s legal obligations to disclose such information

Fonoa is committed to fair and equitable compensation practices. The base pay range for this role is $190,000 to $240,000. Actual compensation will depend on several factors unique to each candidate, including but not limited to relevant skills, experience, certifications, and geographic location.

The total compensation package for this role may also include equity grants, benefits, and other applicable incentive programs.

To learn more about life at Fonoa and our benefits, please visit fonoa.com/careers.

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