Senior Field Marketing Manager (Enterprise SLED East)

Who you are

You have a proven track record in field marketing, particularly within the enterprise sector, and understand the nuances of the SLED (State, Local, Education) market. With at least 5 years of experience, you have successfully executed marketing strategies that drive demand and build brand credibility. You are adept at collaborating with sales teams to align marketing efforts with revenue goals, ensuring that your campaigns effectively generate leads and nurture prospects through the sales funnel.

Your analytical mindset allows you to measure the effectiveness of marketing initiatives, using data to inform decisions and optimize future campaigns. You are comfortable working in a fast-paced environment and can adapt strategies based on market feedback and changing business needs. You possess excellent communication skills, enabling you to articulate marketing strategies and results to stakeholders at all levels.

Desirable

Experience in the physical security industry or related technology sectors is a plus, as is familiarity with AI-powered solutions. You are a creative thinker who can develop innovative marketing campaigns that resonate with target audiences. A background in digital marketing tools and platforms will enhance your ability to execute successful campaigns.

What you'll do

As the Senior Field Marketing Manager for Enterprise SLED East at Verkada, you will be the driving force behind marketing strategies that support the sales team in achieving their pipeline goals. You will collaborate closely with sales leadership to understand their needs and develop tailored marketing campaigns that resonate with potential clients in the SLED sector. Your role will involve executing regional and local marketing initiatives, both direct and through partnerships, to enhance brand visibility and generate leads.

You will be responsible for managing the marketing budget for your segment, ensuring that resources are allocated effectively to maximize ROI. Your ability to analyze market trends and customer insights will guide your campaign strategies, allowing you to create compelling messaging that speaks to the unique challenges faced by organizations in the SLED space.

In addition to campaign execution, you will also play a key role in building relationships with industry influencers and partners to enhance Verkada's market presence. You will leverage your network to create opportunities for collaboration and co-marketing initiatives that drive awareness and engagement.

Your success will be measured by the effectiveness of your marketing efforts in generating qualified leads and supporting the sales team in closing deals. You will regularly report on campaign performance and provide insights to refine future strategies, ensuring that Verkada remains a leader in the physical security market.

What we offer

At Verkada, you will join a dynamic team dedicated to transforming how organizations protect their people and places. We offer a collaborative work environment where your contributions will directly impact our growth and success. You will have access to ongoing professional development opportunities, allowing you to enhance your skills and advance your career.

We believe in fostering a culture of innovation and creativity, encouraging you to bring your ideas to the table. Our comprehensive benefits package includes competitive compensation, health and wellness programs, and flexible work arrangements to support your work-life balance. Join us in making a difference in the world of physical security.