Associate Producer – Music Programming, YME

Posted 1 year ago🏛️ On-Site Mid-Level Content marketer 📍 Mumbai

Job Description

The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and café franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet – from music to multi-genre entertainment – for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth.

We are looking for a driven and creative Content Growth and Monetization (YT,FB,Snap) Specialist who will be responsible for developing strategies to grow our presence and monetize content on Facebook and Snapchat.

The ideal candidate will have a deep understanding of social media platforms, content trends, and audience behavior. This role requires a combination of analytical skills, creativity, and business acumen to drive growth and revenue.

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Associate Producer – Music Programming, YME

Job Description

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