Demand Generation Manager

At LearnUpon, we’re seeking a Demand Generation Manager to join our team. This is a hybrid position working three days a week from our office in Dublin, Ireland. 

LearnUpon LMS helps organizations train their employees, partners, and customers. Businesses can manage, track, and achieve their unique learning goals — all through a single, powerful solution.

With offices in Dublin (our HQ), Philadelphia, Belgrade, and Sydney, we are a team that puts our customers' experience at the heart of everything we do. We're always striving for the best solution (not the easy one), and we go the extra mile to deliver work we're proud of.

Our offices are open, collaborative environments where our team and individual accomplishments are celebrated and encouraged. Join LearnUpon, where we work together as a friendly, supportive team who, most importantly, like to have fun.

We are looking for a passionate, innovative, detail-oriented Demand Generation Manager to join the digital marketing team at LearnUpon. This role focuses on creating campaigns and leveraging data to optimize engagement and drive conversions on our global paid channels.

What will I be doing?

• Develop and own global strategy for paid channels including budget management, across Google Ads, Microsoft Ads, and Paid Social. 
• Execute, analyze, and optimize best-in-class paid social and display advertising campaigns to increase brand awareness and engagement from in target accounts. 
• Measure and evaluate success of SEM campaigns to inform strategy and deliver on KPIs.
• Work closely with our creative and content teams to develop and test ad creative and copy to continuously improve performance.
• Manage and optimize our CPL programs to increase lead generation from ICP  leads and accounts.  
• Actively research new advertising vendors we can add to our paid digital channel ecosystem.
• Identify new audiences and targeting opportunities.
• Deliver comprehensive reporting to senior management on campaign performance. 

What skills do I need?                                                                               

• 5+ years hands-on experience working with popular PPC ad platforms (Google Ads, Bing)
• Experience working with popular social media ad platforms (LinkedIn, Meta)
• Experience managing large budgets.
• Experience with media reporting / analytics tools such as Google Analytics & Google Data Studio.
• Creative thinker with a positive attitude and an appetite to learn, experiment, and strategise using  your insights, with the marketing team.
• Excellent communication skills, proofreading, and attention to detail. 
• Must be comfortable working with others and in a team environment.

Don’t worry if you don’t tick every box in order to apply, we’re always happy to review applications and take all experience into consideration. We do our best to provide feedback where we can!

Not required but considered a plus

• Google Ads Professional Certification.
• Experience with B2B/Technology and/or demand-driven digital media campaigns such as webinar registrations, eBook downloads, and content syndication.
• Experience with marketing automation platforms such as Marketo, Hubspot.
• Experience with Account Based Marketing.

Why work with us?

• Competitive salary and company ESOP.
• Comprehensive private health insurance scheme and Company pension scheme.
• 25 days annual leave + 1 annual company wellness day off. 
• Work in a fun and supportive environment with regular team events.
• Excellent career progression - take LearnUpon where you think it can go.

What is the Hiring Process?

Applicants for the position can expect the following hiring process:

• Qualified applicants will be invited to schedule a 30-minute call.
• Successful candidates will then be invited to a series of practical interviews.
• Finally, candidates will have a short interview with our CEO/CTO.
• Successful candidates will be contacted with an offer to join our team.

We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.

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Visit our Careers site to find out more about working for LearnUpon, and check us out on Instagram.