Creative Producer

Who you are

You have a strong background in creative production, ideally with 3-5 years of experience in video campaign development. Your strategic judgment is sharp, and you possess a flair for creativity that allows you to craft compelling narratives that resonate with audiences. You are comfortable analyzing performance data, such as CTR and engagement metrics, to derive insights that inform your creative direction. Your leadership skills enable you to guide designers, writers, and video editors effectively, ensuring that the final product aligns with strategic goals. You thrive at the intersection of data, psychology, and storytelling, and you are passionate about creating content that not only captures attention but also drives results.

Desirable

Experience in the health and fitness industry is a plus, as is familiarity with social media platforms and their advertising capabilities. You may also have a background in user acquisition strategies, which will enhance your ability to contribute to the team’s goals. A portfolio showcasing your previous work in video production and campaign strategy will be beneficial.

What you'll do

In this role, you will be responsible for developing strategic creative concepts for paid video campaigns across various social platforms. You will analyze performance data to identify insights and opportunities that can inform your creative briefs. Writing sharp creative briefs will be a key part of your responsibilities, translating insights into clear direction for your team. You will partner closely with user acquisition and growth teams to test hypotheses and scale successful campaigns. Your ability to turn performance data into fresh, breakthrough creative concepts will be crucial in capturing audience attention and driving engagement. You will also be involved in brainstorming sessions, where your creative input will help shape the direction of future campaigns. Collaboration with cross-functional teams will be essential, as you work together to ensure that all creative outputs align with the overall marketing strategy.

What we offer

Flo Health provides a dynamic work environment where creativity and innovation are encouraged. You will have access to a range of health, pension, and wellbeing perks that support your overall wellness. The company values diversity, equity, and inclusion, and is committed to creating a workplace where everyone feels welcome and valued. You will have the opportunity to work on impactful projects that contribute to the future of female health, and your work will directly influence the experiences of millions of users worldwide. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds and perspectives.