The cryptocurrency exchange platform for traders worldwide
Binance is a leading cryptocurrency exchange platform headquartered in Malta, processing over 1.4 million orders per second. With access to hundreds of digital currency pairs and some of the lowest trading costs in the industry, Binance has attracted a diverse user base, including both enthusiasts a...
Binance offers competitive salaries with the option to be paid in cryptocurrency, comprehensive health insurance, and flexible working hours. Employee...
Binance fosters a fast-paced culture focused on security and execution speed, making it a top choice for cryptocurrency traders. The company values in...
Binance is seeking a Programmatic Manager to own and scale the APAC programmatic advertising strategy aimed at driving user acquisition and retention. This role requires expertise in programmatic advertising and strategic marketing.
You have a strong background in programmatic advertising, with experience in developing and executing advertising strategies that drive user acquisition and retention. You understand the nuances of the digital advertising landscape and are adept at leveraging data to inform your decisions. Your analytical skills allow you to assess campaign performance and optimize for long-term return on ad spend (ROAS). You are comfortable working in a fast-paced environment and can adapt to the evolving needs of a global blockchain ecosystem.
Experience in the cryptocurrency or fintech industry is a plus, as is familiarity with the unique challenges and opportunities in these sectors. You are a strategic thinker who can align marketing initiatives with broader business goals, and you possess excellent communication skills to collaborate effectively with cross-functional teams.
In this role, you will be responsible for owning and scaling the programmatic advertising strategy across the Asia-Pacific region. You will work closely with the marketing team to develop campaigns that resonate with our target audience and drive user acquisition. Your role will involve analyzing market trends and user behavior to identify opportunities for growth. You will also collaborate with data analysts to measure the effectiveness of your campaigns and make data-driven adjustments as needed. Additionally, you will be tasked with managing relationships with advertising partners and platforms to ensure optimal performance and ROI.
At Binance, you will be part of a leading global blockchain ecosystem that is transforming the financial landscape. We offer a dynamic work environment where innovation is encouraged, and your contributions will have a direct impact on our success. You will have the opportunity to work with a talented team of professionals who are passionate about advancing the freedom of money and improving financial access for people around the world. We believe in fostering a culture of growth and development, providing you with the resources and support you need to excel in your career.
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