Customer Marketing Manager - EMEA

Who you are

You have extensive experience in B2B customer marketing, particularly within the EMEA region, and a proven track record of building customer advocacy programs from the ground up. You excel at crafting compelling narratives that resonate with diverse audiences, and you understand the nuances of regional market dynamics. Your ability to design high-touch account engagement strategies for enterprise customers sets you apart. You are skilled in orchestrating key moments that deepen relationships with decision-makers, ensuring that customer stories are effectively communicated and celebrated. You thrive in collaborative environments, working closely with cross-functional teams to drive customer loyalty and expansion. You are passionate about creating personalized experiences that not only drive engagement but also foster long-term relationships with customers.

What you'll do

In this role, you will develop compelling customer narratives, including case studies, testimonials, and thought leadership content that resonate with EMEA audiences. You will define the regional customer segmentation and tiering framework, mapping EMEA accounts from startups through industry enterprises to guide advocacy prioritization and resource allocation. You will work at the intersection of customer storytelling and strategic account programming, helping customers articulate their success stories while creating personalized experiences that drive loyalty and regional growth. You will collaborate with various teams to ensure that marketing initiatives align with customer needs and business objectives. Your role will involve analyzing customer feedback and market trends to continuously refine marketing strategies and enhance customer engagement. You will also be responsible for measuring the impact of marketing initiatives and reporting on key performance indicators to stakeholders.

What we offer

At Anthropic, we offer competitive compensation and benefits, including optional equity donation matching, generous vacation and parental leave, and flexible working hours. You will have the opportunity to work in a lovely office space that fosters collaboration with colleagues. We are committed to creating a supportive and inclusive work environment where you can thrive and contribute to our mission of building beneficial AI systems. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.