Paid Search Manager 媒介购买员

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

What You’ll Do | 工作内容

• Research target audiences and market trends to inform strategy

• 研究目标受众与市场趋势，为广告策略提供参考

• Plan and launch ad campaigns that align with business goals

• 规划并执行符合商业目标的广告活动

• Collaborate with creative teams to develop strong visuals and copy

• 与创意团队合作，产出优质广告视觉与文案

• Monitor performance, run A/B tests, optimize ROI

• 监控广告表现，执行A/B测试，不断优化广告回报率

• Stay current on platform changes and best practices

• 及时了解广告平台的新变化与最佳实践

• Report on results and improve future campaigns based on data

• 输出广告表现报告，并根据数据优化后续活动

What We’re Looking For | 任职要求

• 3+ years managing paid ads (Facebook, Google, etc.)

• 至少3年管理付费广告经验（Facebook、Google等）

• Proficiency in Google Ads Manager, Google Ads, analytics tools

• 熟练使用广告管理平台与数据分析工具

• Strong analytical mindset; confident working with data

• 数据思维强，能自信处理各种广告数据

• Excellent communicator and team collaborator

• 沟通协作能力强，擅长团队合作

• Adaptable in fast-paced, performance-oriented environments

• 能胜任快节奏、结果导向的工作环境

Culture

Great Brands Start With Great People

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.