Director of Strategic Finance - Marketing

Who you are

You have extensive experience in strategic finance, ideally with a focus on marketing and growth initiatives. Your analytical skills are top-notch, allowing you to interpret complex data and provide actionable insights that drive business decisions. You understand the nuances of marketing spend and its impact on overall business performance, and you are adept at communicating these insights to stakeholders at all levels.

You thrive in a collaborative environment, working closely with cross-functional teams to align financial strategies with marketing objectives. Your leadership style fosters innovation and encourages team members to take calculated risks. You are comfortable navigating ambiguity and can pivot strategies based on evolving market conditions.

Your experience includes developing financial models that support marketing initiatives, and you have a proven track record of turning data into strategic recommendations. You are passionate about helping businesses grow and succeed, particularly in a marketplace that values local businesses.

Desirable

Experience in e-commerce or marketplace businesses is a plus, as is familiarity with performance marketing metrics. You may have worked with advanced analytics tools or platforms that enhance decision-making processes. A background in working with C-suite executives will also be beneficial in this role.

What you'll do

As the Director of Strategic Finance at Groupon, you will be the financial architect of our Demand Engine, reporting directly to the CFO. Your primary responsibility will be to transform marketing spend into provable, incremental growth. This involves developing and implementing financial strategies that align with marketing goals, ensuring that every dollar spent contributes to measurable outcomes.

You will collaborate closely with the CMO to refine marketing strategies based on financial insights. This includes moving beyond traditional attribution models to develop innovative approaches that accurately measure the impact of marketing initiatives. You will lead efforts to establish clear metrics and KPIs that guide decision-making and resource allocation.

Your role will also involve mentoring and guiding a team of finance professionals, fostering a culture of continuous improvement and strategic thinking. You will be responsible for presenting financial analyses and recommendations to senior leadership, ensuring that financial considerations are integrated into marketing strategies.

What we offer

Groupon offers a dynamic work environment where you can make a significant impact on the business. You will have the opportunity to work with a talented team and contribute to the transformation of our marketplace. We provide a hybrid work model, allowing you to balance in-office collaboration with remote work flexibility. Our culture encourages innovation and rewards risk-taking, making it an exciting place to grow your career.