Associate Director - VM (International Brands)
1. Visual Merchandising Strategy Development
- Develop and implement the overall visual merchandising strategy for the brand/store.
- Align the visual display with the brand’s identity, target customer base, and marketing campaigns.
- Work with the marketing and product teams to understand product launches and seasonal themes to incorporate into the displays.
2. Store Layout & Product Display Optimization
- Oversee the design and layout of product displays in-store to optimize product visibility and sales.
- Ensure that store layouts are conducive to the flow of traffic and facilitate a positive shopping experience.
- Regularly assess and refresh visual displays based on sales data, customer feedback, and seasonal trends.
3. Team Leadership and Management
- Lead and manage the visual merchandising team, ensuring alignment with company goals.
- Train, motivate, and develop team members to maintain high standards of visual merchandising.
- Delegate tasks and ensure the team meets set deadlines for creating and maintaining displays.
4. Inventory and Stock Management for Displays
- Work with store management and merchandising teams to ensure appropriate stock levels for display purposes.
- Coordinate product replenishment and stock rotation to ensure displays remain fresh and relevant.
5. Brand Consistency and Compliance
- Maintain a consistent visual standard across all stores, ensuring uniformity in the execution of visual merchandising.
- Ensure compliance with brand guidelines and store-specific visual standards.
- Conduct regular audits to assess the adherence to these standards.
6. Sales Performance Analysis
- Analyze the impact of visual merchandising efforts on store sales and customer traffic.
- Track key performance indicators (KPIs) like conversion rate, sales per square foot, and average transaction value.
- Make data-driven adjustments to visual merchandising strategies to maximize sales and customer engagement.
7. Collaboration with Cross-Functional Teams
- Collaborate with marketing, store operations, and buying teams to align visual displays with promotions, seasonal trends, and new arrivals.
- Ensure that visual merchandising supports overall marketing campaigns and seasonal objectives.
8. Trend Analysis and Innovation
- Stay up-to-date with visual merchandising trends and incorporate new ideas into the store’s displays.
- Experiment with new materials, props, and technologies (such as digital displays) to enhance the visual appeal of stores.
- Research competitors and industry trends to maintain a competitive edge.
9. Customer Experience Enhancement
- Ensure that visual merchandising is customer-centric, enhancing the in-store experience and creating an immersive brand atmosphere.
- Use visual merchandising to communicate product features, promotions, and brand stories effectively.
10. Budget Management
- Manage the budget for visual merchandising, ensuring that resources are utilized effectively and cost-efficiently.
- Ensure that the visual merchandising efforts are within budget while still achieving impactful displays.
