Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is hiring a Programmatic Trader to drive performance marketing strategies that deliver real revenue. You'll work with Google Ads, Google Analytics, and SEO to optimize campaigns in a remote setting from Mexico.
You have a strong background in performance marketing, particularly in programmatic trading, and you thrive in environments where data-driven decision-making is key. With a passion for analytics, you enjoy diving deep into campaign performance metrics to uncover insights that drive results. You are skilled in using tools like Google Ads and Google Analytics, and you understand how to leverage SEO and content marketing to enhance visibility and engagement. You are a strategic thinker who can craft compelling marketing strategies that resonate with B2B audiences, especially in the SaaS sector. You are not afraid to challenge the status quo and are always looking for innovative ways to push campaigns beyond expectations. You have experience working in fast-paced environments and are comfortable collaborating with cross-functional teams to achieve common goals.
Experience with various marketing methodologies, particularly those focused on customer generation, is a plus. Familiarity with conversion rate optimization (CRO) and revenue operations (RevOps) will set you apart as a candidate. You are also encouraged to bring your unique perspective and creativity to the table, contributing to a culture that values diversity and inclusion.
In this role, you will be responsible for developing and executing programmatic advertising strategies that align with client goals and drive measurable results. You will analyze campaign performance data to optimize bidding strategies and improve overall ROI. Collaborating closely with the creative and content teams, you will ensure that all marketing materials are aligned with the campaign objectives and resonate with the target audience. You will also conduct market research to identify trends and insights that can inform future campaigns. As a Programmatic Trader, you will be expected to stay ahead of industry trends and best practices, continuously refining your approach to maximize effectiveness. You will report on campaign performance to stakeholders, providing actionable insights and recommendations for future initiatives. Your role will also involve mentoring junior team members, sharing your expertise, and fostering a collaborative team environment.
Directive Consulting offers a dynamic work environment where creativity and innovation are encouraged. You will have the opportunity to work with a talented team of professionals who are passionate about performance marketing. We provide competitive compensation and benefits, along with opportunities for professional development and growth. Our commitment to a people-first culture means that we prioritize the well-being and success of our team members. Join us in shaping the future of marketing and making a meaningful impact in the B2B tech and SaaS industries.
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