Director, Publicity - Japan

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the Role 

We’re looking to hire a creative self-starter who loves entertainment to lead our Publicity team in Japan - one of our fastest-growing and globally strategic markets. This role oversees Publicity for our Film and Series content across both live-action (scripted & unscripted) and Anime. You will have deep relationships with media and influencers; an instinctive ability to tell stories and understand the local entertainment industry; and an equal love for thinking strategically and executing with excellence. You’ll need to be curious, thoughtful, and have a proven track record of fostering stellar relationships with internal and external partners. You will need to be able to lead a strong team across the country and collaborate closely with other business executives in building country-level strategy. 

Successful Candidates Will… 

• Have a strong passion for Publicity, deep knowledge of the Japanese entertainment industry, talent, and creators, and a keen interest in local and global media trends. 

• Bring sharp and bold thinking to the team with an innate ability to elevate executional excellence both internally (strategies, cross-functional collaboration) and externally.

• Have strong press and talent relationships

• Innovate and can conceptualize and actualize ideas that will make an imprint on the cultural zeitgeist and drive conversation in the media and on social platforms.

• Be curious about all aspects of the Netflix business and are familiar with the Netflix culture memo, and eager to work among like-minded colleagues and embrace the company's philosophies and values.

• Foster a high level of creative excellence. You innovate, try new things, and do not shy away from taking risks to drive impact. 

• Be a team player who is able to engage, listen, and collaborate with internal departments. 

• Be a bold risk taker, not afraid to challenge prevailing assumptions when warranted, and suggest better approaches.

• Roll up your sleeves and get work done; unafraid to jump in and handle tasks at all levels of the organization

• Thrive in a fast-paced and demanding environment.

• Actively leverage data & insights

Responsibilities 

Oversee the Japan Publicity team. Balancing leadership and execution, you will need to conceptualize and execute innovative public relations and multidisciplinary strategy to drive greater awareness and conversation about our titles, talent, and brand in a crowded and highly competitive landscape.

• Think strategically and lead your team on campaigns or new ideas that haven’t yet been achieved or previously attempted (and have fun with it).

• Work closely with the Japan Marketing & Communications team leaders on executing the Country, title, and multi-title campaign strategy. 

• Autonomously manage cross-functional relationships across multiple internal and external stakeholders.

• Pitch and maintain relationships with a variety of high-profile traditional media as well as new and emerging media, including influencers, digital creators, etc. 

• Manage team budget and monitor key metrics to assess campaign effectiveness and identify areas for improvement.

Experience & Skills

• 18+ years of experience in building strategic and creative consumer publicity campaigns, preferably at a streaming network or studio with a background in entertainment (TV, film, gaming), global lifestyle/sports brand, or publicity agency. 

• Business-level English and Fluency in Japanese.

• Be nimble and fast-moving yet well-organized.

• Have an excellent ability to prioritize and problem-solve in the face of a wide array of conflicts and challenges every day.

• Effectively communicate with executives, directors, producers, talent, and talent representatives as needed.

• Be resourceful and solution-oriented. You demonstrate strong judgment in the face of ambiguity. 

• Be a role model of inclusion and candor (per our cultural values), even when that approach is atypical. You also thrive in an environment of freedom and responsibility. 

• The role will report to the APAC Publicity leader. 

• Excellent written and oral communication skills. 

The role will require frequent travel across Japan, the Asia Pacific region, and periodic travel to other international locations including the U.S. 

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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