
Delivering convenience to millions in South Korea
Coupang is a leading e-commerce platform in South Korea, founded in 2010 and headquartered in Seoul. The company serves millions of customers with its fast delivery service, Rocket Delivery, which promises same-day or next-day delivery on a wide range of products. Coupang went public in March 2021, ...
Coupang offers competitive salaries, stock options, generous paid time off, and a flexible remote work policy to support work-life balance....
Coupang fosters a customer-centric culture, emphasizing speed and efficiency in its operations. The company values innovation and encourages employees...

Coupang • Seoul, South Korea
Coupang is seeking a Senior Content Strategist to enhance merchant communication and support their growth through data-driven strategies. You'll collaborate with various teams to develop and distribute engaging content for Coupang Eats. This role requires over 10 years of experience in content management and communication.
With over 10 years of experience in content strategy and communication, you have a proven track record of enhancing brand messaging and driving engagement through data-driven approaches. You understand the nuances of effective communication across various channels and can tailor content to meet the needs of diverse audiences. Your expertise in managing content projects ensures that you can lead initiatives from conception to execution, fostering collaboration among cross-functional teams.
You possess strong analytical skills, allowing you to track content performance and derive actionable insights to improve future strategies. Your ability to communicate complex ideas clearly and persuasively makes you an effective liaison between merchants and internal teams. You are passionate about supporting merchant growth and are committed to creating content that resonates with target audiences.
Experience in the e-commerce sector or food delivery services is a plus, as it provides you with a deeper understanding of the industry dynamics. Familiarity with digital marketing tools and platforms will enhance your ability to execute effective content strategies. A background in data analysis will further empower you to make informed decisions that drive content success.
In this role, you will lead the development and execution of content strategies aimed at enhancing merchant engagement and growth. You will oversee the creation of various content formats, including social media posts, videos, and webinars, ensuring that each piece aligns with Coupang Eats' branding and messaging goals. Your strategic vision will guide the planning and execution of campaigns that effectively communicate the value of our services to merchants.
You will collaborate closely with marketing, product, and operations teams to ensure that content initiatives are aligned with broader business objectives. By analyzing content performance metrics, you will continuously refine strategies to improve engagement and conversion rates. You will also be responsible for managing the content calendar, ensuring timely delivery of materials across all channels.
Your role will involve conducting training sessions and webinars for merchants, equipping them with the knowledge and tools they need to succeed within the Coupang Eats ecosystem. You will foster relationships with key stakeholders, ensuring that their feedback informs content development and enhances overall merchant satisfaction.
Coupang provides a dynamic work environment where innovation and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to transforming the e-commerce landscape in South Korea. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to create exceptional experiences for our customers and merchants alike.
Apply now or save it for later. Get alerts for similar jobs at Coupang.