Performance Marketing Manager - Social

Who you are

You have a strong background in performance marketing with at least 5 years of experience focusing on paid social, display, and video campaigns. You thrive in data-driven environments and are motivated by driving measurable growth at scale. Your analytical skills allow you to turn performance data into actionable insights that fuel growth. You are a collaborative team player who enjoys working closely with creative and integrated marketing teams to achieve common goals. You understand the importance of high-quality leads and customers in a competitive landscape and are eager to implement innovative strategies to acquire them. You are adaptable and can navigate the fast-paced nature of the marketing industry, always looking for ways to optimize and improve campaign performance.

What you'll do

In this role, you will lead and scale Intercom's performance marketing initiatives, focusing on multi-channel acquisition strategies. You will build and run cross-channel paid campaigns, ensuring they align with the company's overall marketing objectives. Collaborating closely with creative teams, you will develop compelling ad content that resonates with target audiences. You will analyze campaign performance metrics and use insights to refine strategies, ensuring maximum efficiency and effectiveness. Your role will involve setting up and managing budgets for various campaigns, optimizing spend to achieve the best possible return on investment. You will also stay updated on industry trends and best practices, applying this knowledge to enhance Intercom's marketing efforts. Additionally, you will report on campaign performance to stakeholders, providing insights and recommendations for future initiatives.

What we offer

Intercom offers a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have access to resources and tools that enable you to execute your marketing strategies effectively. The company values collaboration and encourages team members to share ideas and insights. You will be part of a culture that prioritizes innovation and continuous improvement, allowing you to grow professionally while contributing to the success of the organization. Competitive compensation and benefits are provided, reflecting the value placed on your expertise and contributions.