Marketing Operations Specialist

Who you are

You are a data-driven Marketing Operations Specialist with a strong background in executing marketing automation and email campaigns. With experience in leveraging marketing tools, you understand how to maximize customer activation, retention, and referrals through targeted strategies. You have a keen eye for detail and ensure high levels of data hygiene and integrity across multiple databases. Your analytical skills allow you to measure and present campaign performance effectively, focusing on key performance indicators such as open rates and conversion rates.

You thrive in a collaborative environment, working closely with technical specialists to integrate key data streams into CRMs. Your ability to build and test various promotions showcases your creativity and technical marketing skills. You are motivated by the challenge of developing account-based marketing (ABM) and retention-based tactics for key companies, ensuring that your strategies align with overall business goals.

Desirable

Experience with advanced marketing automation tools and a solid understanding of email marketing best practices will set you apart. Familiarity with data analysis and reporting tools will enhance your ability to drive impactful marketing strategies. You are comfortable working in a fast-paced environment and are eager to contribute to the growth of Xometry's digital marketplace.

What you'll do

In this role, you will be responsible for executing targeted marketing automation and email campaigns that engage customers and drive retention. You will support the day-to-day operations of creative email marketing campaigns, focusing on highly technical content. Your responsibilities will include building and deploying emails, segmenting lists, and mitigating customer churn through effective communication strategies.

You will measure, analyze, and present campaign performance, focusing on KPIs such as open rates, click-through rates, and conversion rates. Your insights will help shape future marketing strategies and improve overall campaign effectiveness. You will work closely with the Marketing Operations Technical Specialist to ensure that key data streams are effectively integrated into our CRMs, enhancing our ability to track and analyze customer interactions.

Your role will also involve developing ABM and retention-based tactics for key companies, ensuring that our marketing efforts are aligned with the needs of our target audience. You will collaborate with cross-functional teams to create promotional content that resonates with potential customers and drives engagement.

What we offer

At Xometry, you will be part of a dynamic team that is transforming the manufacturing industry through innovative digital solutions. We offer a collaborative work environment where your contributions will directly impact our growth and success. You will have opportunities for professional development and growth within the company, as well as the chance to work on exciting technical marketing projects that challenge your skills and creativity.

We encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to connect innovative ideas with the manufacturing capabilities that bring them to life.