Director of Marketing

Who you are

You have 5+ years of experience in marketing leadership roles, ideally within the tech or financial sectors — you've successfully built and scaled marketing functions from the ground up, demonstrating your ability to drive growth and brand awareness. Your expertise in demand generation is complemented by a strong understanding of inbound marketing strategies, including content creation, SEO, and paid advertising — you know how to create a pipeline that contributes directly to revenue. You possess a keen eye for brand positioning and visual identity, having led narrative shifts that resonate with target audiences. You thrive in collaborative environments, working closely with product teams to align marketing strategies with product goals. You are data-driven, using analytics to inform your decisions and optimize marketing spend. You are passionate about building diverse teams and fostering an inclusive culture that encourages creativity and innovation.

Desirable

Experience in private capital markets or related industries is a plus — you understand the unique challenges and opportunities in this space. Familiarity with product-led growth strategies will help you navigate the evolving landscape of marketing at Finalis. You have a track record of successfully managing small teams and mentoring junior marketers, helping them grow in their careers.

What you'll do

As the Director of Marketing at Finalis, you will own the marketing function and have the autonomy to shape its direction — you will assess current capabilities and implement strategies that align with the company's ambitious growth goals. You will lead demand generation efforts, creating an inbound engine that leverages content, SEO, and paid channels to drive leads and conversions. You will work closely with the Head of Product to develop go-to-market strategies for new platform launches, ensuring that marketing initiatives effectively communicate the value proposition to potential customers. Your role will involve evolving the brand's positioning from a compliance provider to a comprehensive platform for private capital markets, crafting a narrative that resonates with stakeholders. You will analyze marketing performance metrics to tie marketing spend to revenue, continuously optimizing strategies based on data insights. You will also explore account-based marketing strategies as the company matures, ensuring that marketing efforts are targeted and effective.

What we offer

Finalis offers a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have the opportunity to lead a small but dedicated team, fostering a culture of collaboration and innovation. We provide competitive compensation and benefits, along with the flexibility of remote work. Join us in building a marketing function that matches our product ambition and helps us capture a massive underserved market in private capital markets.