Director of Marketing, B2B

Who you are

You have over 5 years of experience in B2B marketing, particularly in developing and executing go-to-market strategies that resonate with larger SMB merchants. Your strategic mindset allows you to engage and convert customers effectively, utilizing modern marketing tactics that drive results. You possess a deep understanding of demand generation and account-based marketing, which are crucial for building a successful marketing function from the ground up. Your leadership skills enable you to build and mentor a high-performing team, fostering a culture of collaboration and innovation.

You are data-driven and can translate growth objectives into actionable marketing campaigns. Your experience includes managing media spend and developing integrated marketing strategies that align with sales and customer success initiatives. You have a proven track record of refining customer profiles and creating targeted narratives that resonate across various industries. You thrive in a hybrid work environment, balancing remote work with in-office collaboration to drive marketing success.

Desirable

Experience in the tech industry or with SaaS products is a plus, as is familiarity with digital marketing tools and analytics platforms. You are comfortable working cross-functionally with sales, product marketing, and revenue operations to ensure alignment and drive growth. Your ability to communicate effectively with stakeholders at all levels will be key to your success in this role.

What you'll do

In this role, you will define and own the B2B go-to-market strategy for Squarespace, focusing on acquiring and growing larger SMB merchants. You will develop a unified marketing strategy that integrates paid media, brand, content, and lifecycle marketing, ensuring alignment with sales and customer success teams. Your responsibilities will include building verticalized playbooks and refining the Ideal Customer Profile to enhance long-term retention.

You will architect and scale the marketing function, overseeing media spend and demand generation efforts that fuel outbound sales motions. Collaborating closely with sales and product marketing, you will create integrated campaigns that drive qualified pipeline and strengthen brand presence across key verticals. Your role will also involve developing messaging architecture and key narratives that resonate with merchants, ensuring that Squarespace's value proposition is clearly communicated.

What we offer

Squarespace provides a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have the opportunity to build and lead your own team, shaping the future of B2B marketing at Squarespace. The company values innovation and encourages you to apply even if your experience doesn't match every requirement. We offer competitive compensation and benefits, along with a culture that promotes collaboration and professional development.