Senior CRM Executive - Credit

Who you are

You are a detail-oriented and curious professional with a strong commercial focus, ready to take the next step in your career as a Senior CRM Executive. With a proven track record in CRM strategies, you thrive on building automation and analyzing results to drive business performance. You are comfortable collaborating with immediate stakeholders to communicate insights and performance stories effectively. Your explorative nature allows you to identify opportunities for growth and improvement within the CRM landscape, ensuring that you contribute to the rapid expansion of Tide's product areas.

Desirable

Experience in the banking or financial services sector is a plus, as it will help you understand the unique challenges and opportunities within the industry. Familiarity with data-driven decision-making processes will enhance your ability to contribute to Tide's mission of transforming small business banking. You are also encouraged to bring innovative ideas to the table, leveraging your creativity to enhance customer engagement and retention strategies.

What you'll do

In this role, you will inherit an established communications program that you will be tasked with expanding and driving forward. You will analyze existing CRM strategies and identify areas for improvement, ensuring that communications are effective and aligned with business objectives. Your role will involve collaborating with various teams to develop and implement automation processes that enhance customer interactions and streamline operations. You will also be responsible for monitoring performance metrics and reporting on the effectiveness of CRM initiatives, providing insights that will guide future strategies.

You will work closely with stakeholders to ensure that the CRM program aligns with Tide's overall business goals. This includes developing targeted campaigns that resonate with SMEs and drive engagement. You will leverage your analytical skills to interpret data and translate it into actionable insights, helping to shape the direction of Tide's CRM efforts. Your contributions will play a crucial role in enhancing customer satisfaction and loyalty, ultimately supporting Tide's growth objectives.

What we offer

At Tide, you will be part of a diverse and inclusive team that values innovation and collaboration. We offer a dynamic work environment where you can grow your skills and advance your career. You will have the opportunity to work with cutting-edge technology and contribute to meaningful projects that impact small businesses globally. We believe in empowering our employees and providing them with the resources they need to succeed. Join us in our mission to transform the small business banking market and make a difference for our members.