Empowering hybrid teams with seamless collaboration tools
Vibe is a digital whiteboard platform headquartered in Bellevue, Washington, designed specifically for hybrid teams to enhance collaboration. With features that support real-time brainstorming and project management, Vibe serves a diverse range of customers, including companies in the tech and educa...
Vibe offers competitive salaries, equity options, flexible PTO, and a remote-friendly work policy, allowing employees to maintain work-life balance....
Vibe fosters a culture of innovation and inclusivity, encouraging employees to contribute ideas and collaborate across departments to enhance product ...
Vibe • New York- Hybrid
Vibe is seeking a Senior Content Strategist to lead content strategy and drive qualified traffic through high-quality content creation. You'll leverage your expertise in SEO and AEO to position Vibe as a leader in CTV and digital advertising innovation.
You have 5+ years of experience in content strategy, with a strong understanding of SEO and AEO — you've successfully developed content that not only informs but also converts, driving significant traffic and engagement. Your familiarity with the adtech landscape allows you to create relevant and impactful content that resonates with target audiences.
You are skilled in writing and publishing various types of content, from SEO pages and blogs to research papers and gated assets — your ability to adapt your tone to be both authoritative and approachable makes you a valuable asset in the industry. You thrive in a fast-paced environment and are excited about experimenting with new content formats and strategies.
You have a proven track record of collaborating with cross-functional teams, including marketing and product, to align content initiatives with overall business goals — your strategic mindset enables you to identify opportunities for growth and improvement in content performance. You are data-driven, using analytics to inform your decisions and optimize content for maximum impact.
Experience working with industry leaders like Forrester and Gartner is a plus — you understand the importance of research and insights in shaping content strategy. Familiarity with CTV and digital advertising trends will help you stay ahead in this rapidly evolving landscape.
In this role, you will lead the content strategy for Vibe.co and its owned channels, focusing on creating and optimizing content that drives qualified traffic and captures leads. You will write and publish high-quality content, including SEO pages, blogs, and guides, ensuring that all materials align with Vibe’s brand voice and objectives. You will also create and test gated assets, such as reports and whitepapers, to nurture engagement and drive lead generation.
You will own the research paper initiatives, collaborating with Forrester and Gartner to position Vibe as a top authority in product analytics — your efforts will directly contribute to the company's goal of accelerating growth and enhancing brand visibility. You will analyze content performance metrics to refine strategies and ensure that all content efforts are data-driven and effective.
Vibe offers a comprehensive benefits package, including medical, dental, and vision insurance, along with a 401(k) plan featuring company matching. We believe in work-life balance, which is why we provide unlimited PTO to help you recharge and reset. Our flexible hybrid work model allows you to work from our office in NYC’s Flatiron District while also enjoying the benefits of remote work. We are committed to fostering a supportive and innovative work environment where you can thrive and make a significant impact.
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