Growth Lead, LATAM

Who you are

You have a proven track record in growth marketing, ideally with 5+ years of experience in driving user acquisition and brand awareness in diverse markets. Your expertise in data-driven decision-making allows you to analyze performance metrics and optimize strategies effectively. You thrive in collaborative environments, working closely with cross-functional teams to tailor marketing initiatives that resonate with local audiences. Your passion for the crypto space drives your commitment to staying ahead of industry trends and innovations. You possess strong communication skills, enabling you to articulate growth strategies clearly to stakeholders and team members alike.

Desirable

Experience in the crypto or fintech industry is a plus, as is familiarity with various marketing tools and platforms. A background in managing multi-channel campaigns, including PR, social media, and content creation, will set you apart. You are comfortable with both quantitative and qualitative analysis, allowing you to derive insights from data and user feedback.

What you'll do

As the Growth Lead for OKX in LATAM, you will spearhead the development and execution of innovative growth strategies tailored to the region. Your role involves managing a comprehensive multi-channel growth plan that includes paid acquisition, SEO/ASO, content marketing, and offline activations. You will work closely with the marketing team to ensure brand consistency while localizing strategies to resonate with LATAM audiences. You will analyze market trends and user behavior to identify opportunities for growth and expansion. Collaborating with product and engineering teams, you will ensure that marketing initiatives align with product offerings and user needs. You will also oversee the performance of various marketing channels, optimizing campaigns based on data insights to maximize ROI. Your leadership will inspire and guide your team to achieve ambitious growth targets while fostering a culture of innovation and collaboration.

What we offer

At OKX, you will be part of a dynamic and diverse team that is reshaping the future of finance through crypto. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. Our culture is built on shared values that prioritize teamwork, integrity, and results. You will have the chance to make a significant impact in a rapidly evolving industry, working alongside passionate individuals who are dedicated to driving change. Join us in our mission to provide accessible and reliable crypto solutions to users around the world.