Lifecycle Marketing Manager

Who you are

You have a strong background in lifecycle marketing, with at least 3-5 years of experience in developing and executing marketing strategies that engage and convert leads. Your expertise in email marketing allows you to create personalized experiences that resonate with customers throughout their journey. You are proficient in using analytics tools, such as Google Analytics, to track and measure the effectiveness of your campaigns, making data-driven decisions to optimize performance. You understand the importance of collaboration and communication, working closely with cross-functional teams to align marketing efforts with business goals. You are adaptable and thrive in a fast-paced environment, always looking for innovative ways to improve customer engagement and retention. You believe in the power of kindness and humility, embracing diverse perspectives to foster a positive team culture.

What you'll do

In this role, you will own the strategy and execution of lifecycle marketing programs, focusing on nurturing leads and deepening customer relationships. You will develop targeted email marketing campaigns that drive engagement and conversion, utilizing segmentation and personalization techniques to enhance the customer experience. You will analyze campaign performance metrics to identify areas for improvement and implement changes to optimize results. Collaborating with the product and sales teams, you will ensure that marketing initiatives align with overall business objectives and customer needs. You will also be responsible for managing the marketing automation platform, ensuring that all processes are streamlined and efficient. Your role will involve continuous testing and experimentation to refine messaging and tactics, ultimately driving customer loyalty and satisfaction.

What we offer

At Altruist, we are committed to building a diverse and inclusive workplace where everyone feels valued and empowered. We offer competitive compensation and benefits, including opportunities for professional development and growth. You will be part of a mission-driven team that is transforming the wealth management industry, making financial advice more accessible and affordable for all. Join us in our journey to challenge the status quo and make a meaningful impact in the lives of financial advisors and their clients.