Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is hiring a Programmatic Strategist to drive innovative marketing strategies that enhance search visibility and deliver measurable results. You'll work with tools like Google Ads and Google Analytics to optimize campaigns in the B2B tech and SaaS sectors.
You have a strong background in programmatic advertising and digital marketing, with at least 3-5 years of experience in a similar role. You thrive on crafting data-driven strategies that elevate brand visibility and drive revenue growth. Your analytical mindset allows you to interpret complex data sets and translate them into actionable insights that inform marketing decisions. You are passionate about performance marketing and have a proven track record of optimizing campaigns across various channels, including paid media and SEO. You possess excellent communication skills, enabling you to collaborate effectively with cross-functional teams and present your strategies to stakeholders. You are always looking for innovative ways to challenge the status quo and push campaigns beyond expectations.
Experience with marketing automation tools and CRM systems is a plus. Familiarity with A/B testing and conversion rate optimization will enhance your ability to drive results. A background in B2B marketing, particularly in the SaaS industry, will help you understand the unique challenges and opportunities in this space.
As a Programmatic Strategist at Directive Consulting, you will be responsible for developing and executing programmatic advertising strategies that align with client goals. You will analyze campaign performance data to identify trends and insights, optimizing campaigns for maximum ROI. Collaborating closely with the content and SEO teams, you will ensure that all marketing efforts are cohesive and support overall business objectives. You will also conduct market research to stay ahead of industry trends and competitor strategies, using this information to inform your approach. Your role will involve regular reporting on campaign performance, providing clients with clear insights into their marketing effectiveness. You will work in a fast-paced environment, adapting strategies as needed to meet changing market conditions and client needs.
At Directive Consulting, we prioritize a people-first culture that values diversity and inclusion. You will have the opportunity to work remotely from Mexico, allowing for a flexible work-life balance. We offer competitive compensation and benefits, along with opportunities for professional development and growth within the company. Join a team that is dedicated to shaping the future of marketing and making a real impact in the B2B tech landscape. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be just what we need.
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