Manager, Growth Content Marketing, Payments

Who you are

You have 5+ years of experience in content marketing, particularly within the payments or financial technology sectors — you understand how to create compelling content that drives user engagement and conversion. Your expertise in SEO and analytics tools like Google Analytics allows you to measure the effectiveness of your campaigns and make data-driven decisions. You are a collaborative team player who thrives in a fast-paced environment, working closely with cross-functional teams to align marketing strategies with business objectives. You possess a strong understanding of content management systems, particularly Contentful, and can effectively manage and optimize content across various platforms. You are comfortable with A/B testing methodologies and can analyze results to refine marketing approaches. You are passionate about using innovative marketing techniques to engage users and drive growth, and you are eager to contribute to a company that is revolutionizing the payments landscape.

What you'll do

In this role, you will lead the development and execution of growth content marketing strategies aimed at increasing user acquisition and retention. You will collaborate with product and engineering teams to understand user needs and create content that resonates with our target audience. You will analyze performance metrics using tools like Google Analytics to assess the impact of your content and make recommendations for improvement. You will oversee the content calendar, ensuring timely delivery of high-quality content across multiple channels, including blogs, social media, and email campaigns. You will also work closely with the SEO team to optimize content for search engines, driving organic traffic to our platforms. Your role will involve conducting market research to identify trends and opportunities for content creation, as well as staying updated on industry developments to keep our content relevant and engaging. You will mentor junior team members, sharing your knowledge and expertise to help them grow in their roles.

What we offer

At Airwallex, you will be part of a dynamic team that is committed to innovation and excellence. We offer competitive compensation and benefits, including opportunities for professional development and career advancement. You will have the chance to work with some of the brightest minds in the industry, contributing to a mission that empowers businesses globally. Our culture values collaboration, creativity, and a commitment to making a real impact in the financial technology space. Join us and be part of a company that is shaping the future of payments.