Video Data and Measurement Lead, US Agency

Who you are

You have at least 8 years of experience in media measurement and analytics, ideally from an agency, advertiser, publisher, or consultancy, with a strong focus on video, streaming, or social media. Your background includes expertise in first-party and third-party marketing measurement techniques, such as Marketing Mix Modeling (MMM), experiments, attribution, and incrementality. You understand the measurement requirements and timelines associated with the agency landscape and the media planning and buying cycle, allowing you to navigate complex environments effectively.

You have experience owning executive research, analytics, and measurement relationships at an agency or advertiser, showcasing your ability to build and maintain meaningful partnerships. Familiarity with big data and data warehousing solutions, including Demand-Side Platforms (DSPs), Customer Data Platforms (CDPs), and Data Management Platforms (DMPs), is essential for your role. You possess a solid understanding of Google’s measurement and planning products and services, including Google Ads, DV360, Campaign Manager, Google Analytics, Ads Data Hub, and Google Cloud.

Your knowledge extends to the YouTube creator ecosystem and the broader video, streaming, and social media marketing landscape. You excel in collaboration, building fruitful relationships with stakeholders, and driving the adoption of measurement solutions. You are committed to maximizing customer success and have a passion for sales and online media.

Desirable

Experience with advanced analytics techniques and tools will set you apart, as will your ability to translate complex data insights into actionable strategies for advertisers. You are comfortable working in a fast-paced environment and can adapt to changes while maintaining a focus on delivering extraordinary outcomes.

What you'll do

In this role, you will lead initiatives focused on video data measurement and analytics, driving the adoption of Google's measurement suite and third-party partner solutions. You will collaborate cross-functionally with advertisers and data, measurement, and analytics specialists to ensure that insights and recommended actions are effectively communicated to stakeholders. Your work will involve analyzing data to prove the value of YouTube investments and developing strategies that enhance measurement capabilities.

You will be responsible for managing relationships with key stakeholders, ensuring that measurement solutions align with their objectives and that they are equipped to apply insights to their marketing strategies. Your role will require you to stay updated on industry trends and best practices in media measurement, allowing you to provide valuable guidance to your team and clients.

You will also engage in executive research, contributing to the development of innovative measurement techniques that enhance the effectiveness of advertising campaigns. Your ability to collaborate with diverse teams will be crucial as you work to integrate measurement solutions into broader marketing strategies.

What we offer

At Google, you will be part of a dynamic team that values innovation and collaboration. We offer competitive compensation and benefits, including opportunities for professional growth and development. You will have access to cutting-edge tools and technologies that empower you to make a significant impact in the field of media measurement and analytics. Join us in shaping the future of advertising and helping businesses succeed in a rapidly evolving digital landscape.