Empowering businesses with affordable cross-border payments
Verto is a UK-based fintech company revolutionizing cross-border payments for small to medium-sized businesses, particularly in African markets. By eliminating the need for intermediary currency conversions, Verto enables transactions that are up to nine times cheaper than traditional banks. With a ...
Verto offers a range of benefits including a discounted gym membership, regular company social events, and the opportunity to work remotely from anywh...
Verto's culture is centered around financial inclusion and accessibility, with a strong emphasis on addressing the unique challenges faced by small bu...
Verto • London 🇬🇧
Verto is seeking an Account Based Marketing Manager to drive the acquisition and conversion of high-value customers. This role focuses on strategic marketing initiatives to support Verto's mission in global finance. Experience in account-based marketing is essential.
You have a strong background in account-based marketing, ideally with 3-5 years of experience in a similar role. You understand the nuances of targeting high-value customers and have successfully implemented strategies that drive engagement and conversion. Your analytical skills allow you to assess the effectiveness of marketing campaigns and make data-driven decisions to optimize performance. You thrive in a collaborative environment and enjoy working closely with sales and product teams to align marketing efforts with business objectives. You are passionate about democratizing finance and have a keen interest in emerging markets, which aligns with Verto's mission.
Experience in the fintech industry or with cross-border payment solutions would be a significant advantage. Familiarity with marketing automation tools and CRM systems is also desirable, as it will help you streamline processes and enhance customer interactions. A creative mindset and the ability to think outside the box will enable you to develop innovative marketing strategies that resonate with diverse audiences.
In this role, you will be responsible for developing and executing account-based marketing strategies that effectively target high-value customers. You will collaborate with the sales team to identify key accounts and tailor marketing initiatives that address their specific needs and pain points. Your role will involve creating compelling content and campaigns that engage potential customers and drive conversions. You will analyze campaign performance metrics to refine strategies and ensure alignment with overall business goals. Additionally, you will work closely with product teams to understand new offerings and communicate their value to the target audience. Your contributions will play a crucial role in Verto's growth and success in the competitive fintech landscape.
At Verto, you will be part of a dynamic and inclusive team that is dedicated to making a real-world impact in global finance. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work on meaningful projects that empower businesses in emerging markets. We believe in fostering a culture of diversity and inclusion, and we encourage you to apply even if your experience doesn't match every requirement. Join us in our mission to bridge the gap between emerging and developed markets and help shape the future of cross-border payments.
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