Luxury ride-hailing with a focus on privacy
Wheely is a privacy-first luxury ride-hailing platform founded in 2010, headquartered in Brackenbury Village, London. The company operates in major cities like Moscow, St. Petersburg, Paris, and Dubai, providing high-quality chauffeuring services with a rigorous driver certification process. With $4...
Wheely offers a stock options plan, monthly credits for rides, generous training allowances, comprehensive healthcare benefits, and a daily lunch allo...
Wheely prioritizes quality and customer satisfaction by employing a strict driver certification process, ensuring a premium experience for clients. Th...
Wheely • London, England, United Kingdom
Wheely is seeking a Head of CRM to lead their customer relationship management strategy and execution. You'll oversee lifecycle marketing and collaborate with cross-functional teams using tools like Braze and Metabase. This role requires strong leadership and marketing skills.
You have a proven track record in CRM strategy and execution, with at least 5 years of experience in a similar role. Your expertise spans lifecycle marketing, newsletters, and loyalty campaigns, and you are adept at utilizing multiple channels including email, push notifications, and in-app messaging. You thrive in a collaborative environment, working closely with product and partnerships teams to drive impactful campaigns. Your analytical mindset allows you to continuously improve business and channel-specific KPIs, ensuring that conversions and churn rates are optimized. You are comfortable reporting directly to executive leadership and have experience managing high-profile campaigns tied to significant events.
Experience in the ride-hailing or premium transportation industry is a plus. Familiarity with advanced CRM tools and data analytics platforms will set you apart. You are a strategic thinker who can translate complex data insights into actionable marketing strategies, and you have a passion for delivering exceptional customer experiences.
As the Head of CRM at Wheely, you will take ownership of the CRM function from day one. You will develop and lead the CRM strategy, ensuring that lifecycle, partnership, and product initiatives are executed flawlessly. You will partner cross-functionally to plan and deliver campaigns across various channels, driving continuous improvement of key performance indicators. Your role will involve collaborating with the Partnerships team on high-profile campaigns, enhancing user experiences through technical integrations with the Product team. You will be responsible for overseeing the marketing stack, primarily utilizing Braze for execution and Metabase for data insights. You will also have the opportunity to mentor and develop your team, fostering a culture of excellence and innovation.
Wheely offers a competitive salary and benefits package, along with best-in-class equipment to support your work. This is an office-based role located in Hammersmith, where we maintain an in-person culture while allowing for flexible working hours and the option to work from home when needed. We expect team members to be in the office at least four days a week, fostering collaboration and teamwork. Join us in redefining premium transportation and be part of a fast-growing scale-up with significant growth potential.
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