Demand Generation Paid Media Specialist

Why this role matters:

We are seeking a Demand Generation Specialist II to manage and optimize middle- and bottom-of-funnel digital programs that drive qualified pipeline and accelerate revenue growth for our business. This role will own the execution, optimization, and reporting for marketing tactics such as CSE (Comparison Shopping Engines), Affiliate Partnerships, Content Syndication and/or CPL (Cost-per-Lead) programs, while ensuring strong alignment with sales to deliver high-quality leads and opportunities against business goals

Key Responsibilities

• Own and optimize MOFU/BOFU campaigns designed to convert prospects into MQLs and opportunities across digital channels and partner programs.

• Own and optimize middle- and bottom-of-funnel (MOFU/BOFU) campaigns across digital channels and partner programs, focusing on converting prospects into MQLs and opportunities.

• Manage and optimize CSE (Content Syndication/Exchange) and CPL (Cost-Per-Lead) programs, including vendor management, campaign trafficking, execution, and budget optimization.

• Execute and optimize core BOFU digital tactics, including content syndication, retargeting/remarketing, sponsored content, and review site placements (e.g., G2).

• Track and analyze full-funnel impact, measuring performance from lead capture through MQL, pipeline contribution, ROAS, and closed-won revenue.

• Develop and maintain comprehensive reporting and dashboards for campaign performance, lead quality, conversion rates, and pipeline impact.

• Partner cross-functionally with sales, SDR, and marketing operations to align campaigns with sales cycle stages, accelerate pipeline, and ensure a seamless buyer journey.

What you will bring:

• 4–6 years of B2B demand generation, performance marketing, or digital campaign management experience, preferably within SaaS, UCaaS, or CCaaS industries.

• Proven success managing CSE and CPL programs, along with executing other BOFU paid digital tactics (e.g., content syndication, retargeting, review sites).

• Strong understanding of full-funnel stages and B2B lead management processes.

• Hands-on expertise with vendor budget management, reconciliation, reporting, and analytics, including lead-to-pipeline tracking, ROAS, and conversion rate optimization.

• Proficiency with key MarTech tools, specifically CRM (Salesforce) and BI/reporting tools (e.g., Tableau).

• Data-driven marketer with strong analytical and problem-solving skills, able to optimize campaigns against pipeline and revenue goals.

• Excellent communication and collaboration skills for effective cross-functional partnership with sales, marketing, and operations teams.

• Flexibility to work with our US folks 1-2 times a week (EST times)

How you’ll benefit:

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off. #LI-RE1