(US) Product Marketing Manager

Who you are

You have a strong background in product marketing, ideally with experience in the healthcare technology sector. You understand the nuances of marketing strategies that resonate with healthcare providers and can effectively communicate the value of innovative solutions. Your ability to analyze market trends and customer needs allows you to craft compelling narratives that drive engagement and adoption. You are a strategic thinker who takes initiative and is not afraid to explore new possibilities to enhance product offerings. You thrive in collaborative environments and enjoy working closely with cross-functional teams to achieve common goals. You are passionate about using technology to improve healthcare outcomes and are eager to contribute to a mission-driven organization.

Desirable

Experience in health tech or a related field is a plus, as is familiarity with AI tools and their application in marketing strategies. A background in data analysis and customer insights will help you make informed decisions that align with business objectives. You are comfortable with digital marketing channels and understand how to leverage them to reach target audiences effectively.

What you'll do

In this role, you will be responsible for driving the evolution of PointClickCare's product marketing strategy. You will work closely with product management and engineering teams to introduce new categories to the Marketplace, ensuring that our offerings meet the needs of over 30,000 provider organizations. Your role will involve increasing customer adoption of Marketplace applications by developing targeted marketing campaigns and initiatives. You will analyze market data and customer feedback to refine messaging and positioning, ensuring that our products stand out in a competitive landscape. Collaboration with sales and customer success teams will be essential to align marketing efforts with customer needs and drive engagement. You will also have the opportunity to harness AI tools to enhance marketing effectiveness and improve outcomes for our users.

What we offer

At PointClickCare, we offer a flexible work environment that empowers you to innovate and make a lasting impact in the healthcare sector. You will be part of a mission-driven team that values creativity and collaboration. We provide opportunities for professional growth and development, ensuring that you have the resources needed to succeed. Our culture is built on trust and respect, and we encourage you to bring your unique perspective to the table. Join us in redefining healthcare and making a meaningful difference in the lives of millions.