Lead Product Marketing Manager (x/f/m)

Who you are

As a Lead Product Marketing Manager, you have a strong background in product marketing with a focus on user engagement and growth strategies. You understand the healthcare landscape and can deeply empathize with healthcare professionals, including general practitioners and specialists. Your analytical skills allow you to conduct user research and market analysis to identify user needs and pain points effectively. You excel in developing compelling product positioning and messaging that resonates with target audiences. You are experienced in collaborating with cross-functional teams, including Product, Brand & Content, Growth Marketing, Sales Operations, Data, and Public Affairs, to maximize the perceived value of solutions and accelerate adoption. You are proactive in identifying growth opportunities and can influence product roadmaps based on market insights.

Desirable

Experience in the healthcare sector or with B2B products is a plus. Familiarity with digital marketing tools and strategies will enhance your ability to drive product launches and marketing campaigns effectively.

What you'll do

In this role, you will lead the product marketing strategy, focusing on understanding user needs and market trends. You will conduct user research and studies to gather insights that inform product positioning and messaging. You will be responsible for defining and orchestrating impactful product launches, ensuring that best practices are established for future initiatives. You will collaborate closely with the Brand & Content team to ensure consistency across all marketing channels. Your role will also involve providing strategic recommendations based on market analysis to influence product development and business decisions. You will work to enhance user engagement and drive adoption of Doctolib's solutions, ensuring that they meet the evolving needs of healthcare professionals.

What we offer

Joining Doctolib means being part of a mission-driven company that aims to improve healthcare for everyone. You will work in a dynamic environment where your contributions directly impact the growth and success of our products. We offer competitive compensation and opportunities for professional development, allowing you to grow your career while making a difference in the healthcare industry.