Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is hiring a Paid Media Lead to oversee and manage paid media accounts for SaaS and Tech companies. You'll work with Google Ads, Google Analytics, and SEO strategies to drive client success. This role requires strong communication and strategic planning skills.
You have a proven track record in performance marketing, particularly in managing paid media campaigns for SaaS and Tech companies. Your experience includes creating and optimizing strategies that focus on SQLs and customer generation rather than traditional metrics. You possess strong communication skills, allowing you to effectively liaise with clients and internal teams to ensure alignment on deliverables and expectations.
You understand the nuances of digital marketing and have a deep knowledge of various channels, including programmatic campaigns. Your ability to analyze data and derive actionable insights is key to your success in this role. You are adept at budget management and can maintain and optimize budgets for multiple campaigns simultaneously.
You thrive in a client-facing role, building strong relationships and driving referrals through your professional network. Your strategic mindset enables you to develop comprehensive marketing strategies that align with client goals and objectives. You are committed to continuous improvement and are always looking for ways to enhance the client experience.
Experience with CRM systems and lead routing is a plus, as is familiarity with various digital marketing tools and platforms. You are open to learning new methodologies and adapting to the evolving landscape of digital marketing.
As the Paid Media Lead, you will oversee a collection of paid media accounts, ensuring that client deliverables are met with high quality and efficiency. You will serve as the primary point of contact for client communications, providing updates and insights on campaign performance. Your role will involve weekly interactions with vendors and operational partners to align on tasks and improve workflows.
You will be responsible for developing and executing quarterly strategies for clients, ensuring that their marketing efforts are aligned with their business objectives. Your ability to create, maintain, and optimize budgets will be crucial in driving successful outcomes for your clients. You will also confirm that lead routing is accurate within the CRM, ensuring that all leads are effectively managed and followed up on.
In this role, you will leverage your expertise in Google Ads and Google Analytics to drive performance and achieve client goals. You will analyze campaign data to identify trends and opportunities for optimization, making data-driven decisions that enhance campaign effectiveness. Your strategic insights will help shape the direction of client marketing efforts, ensuring they hit their SQL targets consistently.
Directive Consulting values a people-first culture and is committed to fostering a diverse and inclusive environment. We offer competitive compensation and opportunities for professional growth within the performance marketing space. You will have the chance to work with a talented team of marketing professionals who are dedicated to delivering exceptional results for our clients. Join us in making a significant impact in the digital marketing landscape.
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