Demand Generation Marketing Lead

Who you are

You have a strong background in demand generation marketing, with a proven track record of building and executing successful integrated campaigns. Your strategic mindset allows you to plan and target audiences effectively, ensuring that messaging resonates with key personas in private markets, credit, and structured finance. You thrive in a collaborative environment, working cross-functionally with content, product marketing, events, design, and sales teams to bring campaigns to life. You understand the importance of performance analysis and are adept at using data to inform your decisions and optimize campaign effectiveness.

You are passionate about transforming the debt capital markets through innovative marketing strategies. Your experience includes managing full-funnel campaign strategies, from planning and audience targeting to activation and performance analysis. You are comfortable navigating complex market dynamics and can adapt your approach to meet the needs of diverse stakeholders. You believe in the power of inclusive workplaces and are committed to fostering a diverse team environment.

Desirable

Experience in financial services or technology sectors is a plus, as is familiarity with the challenges and opportunities in debt capital markets. You may have worked with leading investment banks, asset managers, or hedge funds, giving you insights into their marketing needs and preferences. A background in data-driven marketing and familiarity with marketing automation tools will enhance your ability to succeed in this role.

What you'll do

As the Demand Generation Marketing Lead at 9fin, you will architect and execute high-impact campaigns that fuel the sales pipeline and drive awareness among key market segments. You will be responsible for developing a comprehensive campaign strategy that aligns with the company's goals and objectives. This includes identifying target audiences, crafting compelling messaging, and selecting the appropriate channels for activation.

You will collaborate closely with various teams, including content, product marketing, and sales development representatives, to ensure that campaigns are well-coordinated and effectively executed. Your role will involve analyzing campaign performance data to identify areas for improvement and making data-driven decisions to optimize future campaigns. You will also be responsible for reporting on campaign results and providing insights to stakeholders.

In this high-visibility role, you will have the opportunity to shape the marketing strategy for 9fin and make a significant impact on the company's growth trajectory. You will be expected to stay informed about industry trends and best practices, continuously seeking ways to innovate and improve the effectiveness of demand generation efforts.

What we offer

At 9fin, we are committed to creating an inclusive workplace where everyone can thrive. We recognize that diverse teams lead to more creative and productive outcomes. You will have the opportunity to work with a talented group of professionals who are passionate about transforming the debt capital markets. We offer competitive compensation and benefits, along with opportunities for professional development and growth within the company. If you are excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role or perhaps another.