Product Marketing Manager, Ads

Who you are

You have 5+ years of experience in product marketing, particularly in the tech or gaming industry — you've successfully led go-to-market strategies and understand the nuances of customer engagement in mobile applications. Your background includes a strong focus on AI/ML technologies, allowing you to translate complex features into clear customer value propositions.

You excel in customer and persona segmentation — defining actionable customer personas is second nature to you, and you bring these insights into product design and strategic briefings. Your ability to craft compelling messaging frameworks is informed by customer feedback and competitive insights, ensuring that your marketing efforts resonate with target audiences.

You are a strategic thinker with a hands-on approach — you thrive in cross-functional environments, collaborating closely with product, sales, and marketing teams to align product innovation with market impact. Your experience in managing product launches has equipped you with the skills to own GTM plans and execute them effectively.

You possess strong analytical skills — your proficiency in tools like Google Analytics and SQL enables you to derive insights from data, guiding your marketing strategies and decisions. You are comfortable working with technical teams to ensure that marketing materials accurately reflect product capabilities.

Desirable

Experience in the gaming industry or with mobile applications is a plus — familiarity with Unity Ads, LevelPlay mediation, or similar platforms will give you an edge in understanding the competitive landscape. A background in user acquisition and monetization strategies will enhance your ability to drive growth for Unity's products.

What you'll do

In this role, you will lead the Go-To-Market strategy for Unity's Grow product suite, which includes AI/ML-powered user acquisition and monetization tools. You will define clear customer personas and bring insights into product design and alpha/beta programs, ensuring that the products meet the distinct needs of mobile developers and marketers.

You will craft messaging that translates technical features into clear customer value — your work will involve leading the creation and quarterly refresh of messaging frameworks, informed by customer feedback and competitive insights. This will require you to stay updated on industry trends and customer needs to ensure that Unity's messaging remains relevant and impactful.

You will own GTM plans for major product launches, coordinating with cross-functional teams to ensure successful execution. Your role will involve collaborating with product managers, sales teams, and marketing professionals to align product innovation with market impact, driving user acquisition and engagement.

You will analyze marketing performance using tools like Google Analytics and SQL, deriving insights that will inform future marketing strategies and initiatives. Your analytical skills will help you measure the effectiveness of campaigns and adjust strategies as needed to optimize results.

What we offer

Unity offers a competitive salary range of $94,100—$141,100 USD, reflecting the importance of this role in driving the success of our Grow business. You will have the opportunity to work in a dynamic environment that values innovation and collaboration.

As part of Unity, you will be at the forefront of the real-time 3D creator economy, empowering developers and publishers to build profitable applications. You will join a team that is passionate about leveraging AI/ML technologies to enhance user experiences and drive growth.

We encourage you to apply even if your experience doesn't match every requirement — we value diverse perspectives and are committed to fostering an inclusive workplace where everyone can thrive.