Product Marketing Lead -Global Partnerships

Who you are

You are a strategic Product Marketer with a strong operational background, possessing at least 5 years of experience in product marketing or a related field. You have a proven track record of managing complex marketing campaigns and partnerships, demonstrating exceptional project management skills. Your data-driven mindset allows you to analyze market trends and consumer behavior effectively, enabling you to craft compelling product messaging and go-to-market strategies. You thrive in collaborative environments, working closely with cross-functional teams to ensure the successful execution of marketing initiatives. You are adept at navigating the intricacies of corporate partnerships and understand the nuances of brand collaboration. Your strong communication skills enable you to articulate strategies clearly to stakeholders at all levels.

Desirable

Experience in the food or consumer goods industry is a plus, as is familiarity with digital marketing tools and analytics platforms. A background in project management methodologies will enhance your ability to oversee multiple workstreams efficiently. You are comfortable with testing frameworks and can consult on campaign objectives and parameters to optimize performance.

What you'll do

As the Product Marketing Lead for Global Partnerships at HelloFresh, you will take ownership of defining and executing high-impact marketing campaigns that drive brand and commercial success. You will be the primary point of contact for product marketing within the organization, ensuring that all initiatives align with the overall business strategy. Your responsibilities will include defining the go-to-market strategy for corporate partnerships, collaborating with internal teams to develop product-based incentive strategies, and crafting impactful messaging that resonates with target audiences. You will oversee the entire lifecycle of marketing projects, ensuring disciplined execution and governance. Additionally, you will consult on the development of testing frameworks to measure campaign effectiveness and optimize future initiatives. Your role will require you to stay informed about market trends and consumer insights, allowing you to adapt strategies as needed to maximize impact.

What we offer

At HelloFresh, we believe in fostering a culture of innovation and collaboration. You will have the opportunity to work in a dynamic environment where your contributions directly impact our global marketing efforts. We offer a competitive salary and a comprehensive benefits package, including flexible working arrangements and opportunities for professional development. Join us in redefining the way people experience food and cooking, and be part of a team that values creativity and strategic thinking.