Empowering communication for businesses worldwide
Twilio (NYSE: TWLO) is a leading cloud communications platform that empowers over 150,000 businesses, including major brands like Deliveroo, Duolingo, and Toyota, to enhance customer engagement through its easy-to-use APIs. Headquartered in the Financial District of San Francisco, Twilio has raised ...
Twilio offers generous annual time off, comprehensive health programs, and remote work opportunities. Employees can also earn a Twilio track jacket by...
Twilio's culture is rooted in innovation and customer-centricity, stemming from its origins in simplifying communications for businesses. The company ...
Twilio • Remote - Canada
Twilio is hiring a Conversion Rate Optimization Specialist to enhance conversion rates through A/B testing and personalization efforts. You'll collaborate with Marketing, Design/UX, and Engineering to optimize digital experiences. This role requires experience in data-driven decision-making and analytics.
You have a strong background in conversion rate optimization, with at least 3 years of experience in executing A/B tests and analyzing user behavior to drive improvements. Your analytical skills are complemented by a solid understanding of web analytics tools like Google Analytics, allowing you to derive actionable insights from data. You are proficient in SQL, enabling you to query databases and extract relevant information to inform your strategies. You thrive in collaborative environments, working closely with cross-functional teams including Marketing, Design/UX, and Engineering to create seamless user experiences. You are detail-oriented and have a knack for identifying opportunities for optimization across various digital touchpoints.
Experience with personalization tools and techniques is a plus, as is familiarity with user experience design principles. A background in digital marketing or a related field will enhance your ability to contribute effectively to the team. You are comfortable presenting your findings and recommendations to stakeholders, showcasing your ability to communicate complex ideas clearly and persuasively.
In this role, you will execute a comprehensive conversion rate optimization roadmap that is built on data, insights, and hypotheses. You will be responsible for designing and implementing A/B tests across Twilio's website, landing pages, and chat experiences to improve user engagement and conversion rates. Collaborating with the Marketing team, you will analyze user journeys and identify key areas for improvement, ensuring that all digital experiences are optimized for maximum effectiveness. You will work closely with Design/UX to create compelling and user-friendly interfaces that drive conversions. Additionally, you will partner with Engineering to ensure that technical implementations align with your optimization strategies. Your role will involve continuous monitoring and analysis of test results, allowing you to iterate on strategies and share insights with the broader team. You will also stay updated on industry trends and best practices in conversion rate optimization, bringing innovative ideas to the table.
Twilio offers a remote-first work environment, allowing you to work from anywhere in Canada while being part of a vibrant and inclusive team. You will have access to professional development opportunities to enhance your skills and advance your career. Twilio values work-life balance and provides flexible working hours to accommodate your needs. You will be part of a company that is dedicated to shaping the future of communications, making a global impact through innovative solutions. Join us at Twilio and take your career to the next level in a supportive and dynamic environment.
Apply now or save it for later. Get alerts for similar jobs at Twilio.
