Egypt marketing team is seeking a bilingual (English and Arabic) creative, goal-oriented and highly analytical Homepage Manager to join our team and provide the best possible shopping experience to our customers. As a homepage manager, you will influence a team to develop, execute, test and analyze on-site merchandising programs including events, site content, promotions and other programs. The perfect candidate will analyze performance of site content, always seeking ways to improve discoverability, optimize promotional efforts and help meet business needs.
The successful candidate will be a strong and confident communicator, fast learner, great at meeting multiple deadlines, and comfortable working with multiple stakeholders. Arabic and English speaking, clean, clear, and creative writing and communication skills are essential, as well as a moderate to advanced experience with data analysis. He/she must be efficient and hard-working with an eye for details.
Key job responsibilities
· Lead the annual homepage calendar content planning, creative development, and customer experience
· Manage the homepage and category allocation for BAU and events and optimize product selection and homepage merchandising in order to drive revenue, maximize conversion, minimize costs and amplify customer engagement.
· Influence a team of merchandisers to deliver all the responsibilities below
· Conceive and write editorial features and promotional copy leveraging product expertise for on-site & offline promotions and programs, maintaining high standards of quality and creativity.
· Inform and implement bold, creative promotions and programs, marketing communications, and special projects on homepage.
· Partner with cross-functional teams from various categories and marketplaces to bring the best experiences and functionalities to the Egypt market.
· Work with design and editorial teams to ensure that customer communication goals are met.
· Build promotional pages and incentives via sophisticated online tools.
· Build, maintain, and analyze performance reports.
· Maintain ownership of Egypt homepage and merchandising KPI’s and regularly communicate results to the senior management.- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
- Experience across affiliate marketing, PPC, SEM and social media advertising- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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