SEM Marketing Coordinator

Who you are

You have 2-3 years of hands-on SEM experience, demonstrating a strong understanding of paid search strategies and campaign management. Your deep knowledge of Google Ads allows you to effectively set up, execute, and optimize campaigns across various formats including Search, Performance Max, Display, Shopping, and Remarketing. You excel in conducting keyword research and managing negative keywords to enhance campaign performance. Your ability to write and test ad copy variations based on performance insights showcases your analytical mindset and creativity. You pay strong attention to detail and can manage multiple campaigns and budgets while following established processes. You are comfortable analyzing performance data and building reports to share daily campaign performance and competitive insights.

What you'll do

As the SEM Marketing Coordinator at Dutch, you will play a key role in the day-to-day management and optimization of our paid search campaigns. You will collaborate closely with our SEM Manager and growth team to support campaign builds and monitor performance. Your responsibilities will include assisting in the setup and execution of Google Ads and Bing Ads campaigns, ensuring they meet the key performance indicators (KPIs) for the business. You will conduct keyword research and manage negative keywords to improve campaign efficiency. Writing and testing ad copy variations based on performance insights will be a crucial part of your role, as will managing and improving landing page performance to enhance user experience and conversion rates. You will also be responsible for analyzing performance data and building reports to share insights with the team, helping to uncover opportunities for improvement and scale.

What we offer

At Dutch, we are transforming veterinary care and making expert treatment accessible anytime, anywhere. You will be part of a mission-driven team that is dedicated to helping pets live their happiest, healthiest lives. We offer a collaborative work environment where your contributions will directly impact our growth and success. You will have the opportunity to work with a talented team of professionals who are passionate about innovation and excellence in pet care. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse backgrounds and perspectives.