About Bókun:
Bókun, a subsidiary of Tripadvisor, is a rapidly growing travel technology company that offers cutting-edge solutions to the Tours and Experiences industry. Our comprehensive suite of tools enables Tour Operators, Travel agencies, and OTAs to streamline their operations and expand their reach. At Bókun, we are committed to delivering innovative solutions that empower our users to grow their businesses and enhance customer experiences.
Position Overview:
Bókun is seeking a passionate and results-oriented Community & Customer Marketer to join our team. The ideal candidate will focus on building and nurturing a vibrant community around the Bókun brand, both online and offline, to drive customer success, engagement and referrals.
Key Responsibilities:
Build a Bókun Community: You'll develop and implement strategies to create a space where tour and attraction businesses can learn, network, and grow.
Drive Customer Success: You'll design and execute programs (webinars, newsletters, social content) to both reactivate our Free supplier base and educate and engage new customers.
Fuel Growth Through Referrals: Our referral program shows promise, but we need to take it further. You'll collaborate with product to enhance brand and product affinity, driving a significant increase in customer referrals.
Social Media Champion: You'll develop and implement a content strategy to increase reach, engagement, and ultimately drive qualified leads.
Multi-faceted Marketing Expertise: You'll collaborate with marketing, sales, and product teams to integrate community initiatives into broader campaigns. Additionally, you'll seek to leverage Tripadvisor's resources for co-marketing opportunities.
Stay Ahead of the Curve: You'll proactively identify new trends and opportunities to enhance customer engagement and loyalty.
The Ideal Candidate:
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Proven track record of building and nurturing online communities.
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Deep understanding of how community engagement impacts customer satisfaction and business goals.
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Experience with social media marketing strategies and best practices.
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A minimum of 2 years of experience in community/customer marketing or a related field.
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Excellent project management and organizational skills.
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Can effectively prioritize tasks and adjust strategies based on community feedback and needs.
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Proactively identifies challenges, improves processes, and challenges the status quo.
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Has a keen interest in travel and technology.
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A passion for travel and technology.
What We Offer:
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Competitive salary with performance-based incentives.
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Comprehensive benefits package, including health, dental, and vision insurance.
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Generous vacation and paid time off policy.
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Opportunities for professional growth and development within a rapidly expanding organisation.
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Collaborative and supportive work environment with a team of dedicated professionals.
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The chance to make a real impact in the travel and tourism industry.
Application:
At Bókun, we value diversity, creativity, and collaboration. If you are ready to join us on our mission to transform the tours and activities industry and possess the skills and experience required for this role, we encourage you to apply now.
How to Apply:
To apply, please submit your resume and a cover letter detailing your relevant experience and qualifications for this role. Additionally, please provide any examples of successful digital marketing campaigns or projects you've managed in the past.
