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Zapier • NAMER
Zapier is seeking a Field Marketing Manager to build and scale their presence at industry conferences and partner-led events. You'll collaborate with various teams to optimize event strategies and enhance brand visibility. This role requires experience in event marketing and partnership management.
You have a strong background in field marketing, particularly in managing third-party events and partnerships. You understand the nuances of event strategy and execution, and you thrive in collaborative environments where you can work closely with sales, product marketing, and brand teams. You are adept at optimizing event participation and ensuring that all stakeholders are aligned with the goals of each event. Your experience allows you to design thoughtful programs that effectively engage audiences and drive brand awareness. You are comfortable using data to inform your decisions and improve event outcomes. You are also familiar with the latest trends in marketing and automation, particularly in the context of AI tools.
In this role, you will own the strategy and execution of Zapier's presence at various industry conferences and partner-led events. You will be responsible for identifying key events that align with Zapier's goals and managing the logistics of participation. This includes overseeing sponsorships, partner activations, and ensuring that teams across Zapier are equipped to engage effectively at these events. You will collaborate with sales and product marketing teams to develop messaging and materials that resonate with attendees. Additionally, you will analyze the effectiveness of each event and make recommendations for future participation based on data-driven insights. Your role will be crucial in enhancing Zapier's visibility and reputation in the market.
Zapier offers a fully remote work environment, allowing you to work from anywhere in North America. You will have the opportunity to collaborate with a diverse team of professionals who are passionate about automation and AI. The company values transparency and encourages the use of AI tools responsibly in the workplace. As part of Zapier, you will contribute to a mission-driven organization that aims to make automation accessible to everyone. You will also have access to resources and support for your professional development, ensuring that you can grow alongside the company.
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