Growth Marketing Manager, Ads Assets

Who you are

You have 5+ years of experience in growth marketing, particularly in the performance advertising landscape — you've successfully driven user acquisition and engagement through innovative marketing strategies. Your excellent communication skills allow you to collaborate effectively with diverse teams, including product managers, engineers, and data scientists.

You possess a data-driven mindset — you understand how to analyze campaign performance metrics and leverage insights to optimize marketing efforts. Your ability to think creatively enables you to develop compelling marketing campaigns that resonate with users and drive product adoption.

You are passionate about the gaming industry and understand the unique challenges and opportunities it presents — you stay updated on trends and best practices in digital marketing, ensuring that your strategies are relevant and effective. Your collaborative nature makes you a key player in cross-functional initiatives, fostering strong relationships with stakeholders across the organization.

Desirable

Experience with A/B testing and user segmentation is a plus — you know how to design experiments that yield actionable insights. Familiarity with marketing automation tools and CRM systems will enhance your ability to execute campaigns efficiently.

What you'll do

As the Growth Marketing Manager at Roblox, you will lead the execution of growth marketing campaigns aimed at increasing product adoption and revenue. You will collaborate closely with growth marketers, data scientists, and product managers to develop and implement strategies that engage users and drive successful outcomes.

You will analyze campaign performance data to identify trends and insights — using this information to refine marketing strategies and improve overall effectiveness. Your role will involve creating compelling marketing content that highlights the unique features of Roblox's ad platform, ensuring that messaging aligns with user needs and expectations.

You will work on re-engaging users who may have lapsed, developing targeted campaigns that encourage them to return to the platform. Your ability to communicate effectively with various teams will be crucial as you coordinate efforts across marketing, product, and engineering to achieve common goals.

You will report directly to the Senior Manager of Growth Marketing Ads, providing updates on campaign performance and strategic recommendations. Your insights will help shape the future of Roblox's marketing initiatives, contributing to the company's mission of connecting a billion people.

What we offer

At Roblox, you will be part of a dynamic team that is dedicated to shaping the future of human interaction through immersive digital experiences. We offer a collaborative work environment where creativity and innovation are encouraged. You will have the opportunity to work on impactful projects that reach millions of users worldwide.

We provide competitive compensation and benefits, including opportunities for professional development and growth within the company. Join us in our mission to empower creators and connect communities through engaging experiences.

We encourage you to apply even if your experience doesn't match every requirement — your unique perspective and skills could be just what we need to drive our growth forward.